Abstract:

COVID-19 threatened both human lives and the worldwide economy. The threat caused uncertainty and this was reflected in consumer habit adjustments?both in purchase and consumption?made by the population. With the lockdowns, sales of consumer goods declined to unprecedented levels and, consequently, the precision of supply and demand planning models was significantly altered. Manufacturers could no longer accurately estimate what, how much and when to produce in order to generate their product offering for the point-of-sale. This problem was especially challenging for Danone, since many of its products have a limited shelf life. The uncertainty now extended to companies and specifically to managing teams? workspaces.