How technology affects our day-to-day professional life

Date of publication: June 15, 1984

Abstract:

This paper will focus on the use of technology in marketing research and will cover the following chapters: 1. Quality of data collection; 2. Developments in data collection; 3. Developments in the disclosure of marketing data; 4. User and supplier of market research in the near future; 5. The role of market research within the information industry.

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