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How technology affects our day-to-day professional life

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Emile M. C. van Westerhoven

Abstract:

This paper will focus on the use of technology in marketing research and will cover the following chapters: 1. Quality of data collection; 2. Developments in data collection; 3. Developments in the disclosure of marketing data; 4. User and supplier of market research in the near future; 5. The role of market research within the information industry.

Emile M. C. van Westerhoven

Author

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Citation

van Westerhoven, E. M. (1984a, June 15). How technology affects our day-to-day professional life. ANA - ESOMAR. Retrieved August 22, 2025, from


https://ana.esomar.org/documents/how-technology-affects-our-day-to-day-professional-life