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Research papers

Internet inclusive multi-media reach/frequency and optimization

The tools available to support Internet-related media planning and buying are in their early stages of development. Being mostly impression and/or page view-based, these tools are unable to account for reach, frequency of exposure and total...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: James H. Collins, Daniel T. Mallett
June 12, 2002
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Citation

Collins and Mallett (2002a, June 12). Internet inclusive multi-media reach/frequency and optimization . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/internet-inclusive-multi-media-reach-frequency-and-optimization-


Research papers

Computing unique user counts from server log files

ABC Interactive (ABCi), with cooperation of the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC), performed an analysis of different methods of measuring unique visitors for a sample of websites. The analysis demonstrates the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Richard P. Bennett, Steve A. Guenther, Scott J. Hanson, Martha Stone
June 12, 2002
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Citation

Bennett, Guenther, Hanson and Stone (2002a, June 12). Computing unique user counts from server log files . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/computing-unique-user-counts-from-server-log-files-


Research papers

Optimising the effect of hybrid marketing campaigns

The Internet makes it easier to break target groups down to the level of 'one to one' marketing. Although this marketing dream is definitively a technical possibility, in practice it appears to be very difficult. People do not like to be approached...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Authors: Jeroen Rietberg, Meta Menkveld
June 12, 2002
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Citation

Rietberg and Menkveld (2002a, June 12). Optimising the effect of hybrid marketing campaigns. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/optimising-the-effect-of-hybrid-marketing-campaigns


Research papers

Effect of short time viewing patterns on ratings and shares

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet. The criterion of 'stickiness' therefore becomes more...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Bernhard Engel
June 9, 2002
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Citation

Engel, B. (2002a, June 09). Effect of short time viewing patterns on ratings and shares. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/effect-of-short-time-viewing-patterns-on-ratings-and-shares


Research papers

Who will write the book?

This paper seeks to establish the extent to which the same consumers will view television and surf the Internet given access to both media. The results are drawn from a single-source panel in which both viewing and surfing was tracked for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Ian Garland
Company: Nielsen
June 9, 2002
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Citation

Garland, I. (2002a, June 09). Who will write the book? . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/who-will-write-the-book-


Research papers

TV viewing patterns in Internet access homes

The main objective of this paper is to provide new information on the viewing patterns in homes with Internet access. Only the panel methodology is capable of supplying longitudinal information and when more people meter-based results are published,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Heikki J. Kasari
June 9, 2002
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Citation

Kasari, H. J. (2002a, June 09). TV viewing patterns in Internet access homes. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/tv-viewing-patterns-in-internet-access-homes


Research papers

Internet users in Argentina, Brazil and Mexico

This paper provides a better understanding of the Latin American Internet market. The relationship between users and Internet in Argentina, Brazil and Mexico has much to do with local culture and habits. Therefore, to attain an in-depth understanding...

Catalogue: Latin America 2002
Authors: Nora D'Alessio, Carola Pradás
May 12, 2002
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Citation

D'Alessio and Pradás (2002a, May 12). Internet users in Argentina, Brazil and Mexico . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/internet-users-in-argentina-brazil-and-mexico-


Research papers

Internet youth

This paper illustrates the behavior and feelings of Argentine youth Internet users. Their drivers to connect with the Internet are quite heterogeneous. Time and passion devoted to the Internet varies widely as it happens with subjects of interest,...

Catalogue: Latin America 2002
Author: Norah Schmeichel
May 12, 2002
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Citation

Schmeichel, N. (2002a, May 12). Internet youth . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/internet-youth-


Research papers

A reality check in the Internet age

The Internet: the greatest technological invention of our lifetime or a necessary evil? It has, no doubt, changed the way we do business. How has it changed our personal lives? And, most importantly, what are its true effects on society, on the very...

Catalogue: ESOMAR Net Effects 5 2002
Author: Donna Wydra
February 3, 2002
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Citation

Wydra, D. (2002a, February 03). A reality check in the Internet age. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/a-reality-check-in-the-internet-age