Abstract:

This paper illustrates the behavior and feelings of Argentine youth Internet users. Their drivers to connect with the Internet are quite heterogeneous. Time and passion devoted to the Internet varies widely as it happens with subjects of interest, and the social and emotional sense of their searches. This paper offers insights of the cyber youth from an ethnographic point of view and presents an attitudinal segmentation that goes beyond level of usage to find the patterns of the relationship with the Internet. The Net has transformed the concepts of time, space and the conscious of one's own capabilities, building a new universe without frontiers for cyber youth.