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Videos

Measuring todays shopper

There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Danielle Pinnington
June 6, 2018
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Citation

Pinnington, D. (2018a, June 06). Measuring todays shopper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-todays-shopper


Videos

Using consumer/shopper insights to drive retail growth

What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Grant Wither
June 6, 2018
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Citation

Wither, G. (2018a, June 06). Using consumer/shopper insights to drive retail growth . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-consumer-shopper-insights-to-drive-retail-growth-


Videos

Growing your brand through connecting the dots

Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Lindsay Cowan
June 6, 2018
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Citation

Cowan, L. (2018a, June 06). Growing your brand through connecting the dots. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/growing-your-brand-through-connecting-the-dots


Videos

Translating online sensation into the store

From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omni channel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour....

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Bart Vandenreijt
June 6, 2018
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Citation

Vandenreijt, B. (2018a, June 06). Translating online sensation into the store. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/translating-online-sensation-into-the-store


Videos

Shopper research trends

With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Ludovic Depoortere
Company:
June 6, 2018
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Citation

Depoortere, L. (2018a, June 06). Shopper research trends. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/shopper-research-trends


Magazines

Research World (May-June 2018)

It's critically important that we engage this generation now about the value of research in society and its potential for them as a career. We need to stress its relevance, the passion that underlies it and its social importance. And, because this...

Catalogue: Research World 2018
Author: ESOMAR B.V.
June 1, 2018
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Citation

B.V., E. (2018a, June 01). Research World (May-June 2018). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2018-


Videos

ESOMAR update

Last update and news form the ESOMAR Council.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: ESOMAR B.V.
May 23, 2018
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Citation

B.V., E. (2018a, May 23). ESOMAR update . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/esomar-update-


Videos

In pursuit of happiness

The socially-responsible Fabindia is significantly investing in creating a unique 'Data Management Platform' & 'Customer Information & Insights Management System (CIIMS) that will result in a never-before 'Single Customer View'. Our belief is that a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Karan Kumar, Surabhi Talwar Sekhar
May 23, 2018
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Citation

Kumar and Talwar Sekhar (2018a, May 23). In pursuit of happiness. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/in-pursuit-of-happiness-9321


Videos

Digital immersion

Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Tan Li Ching, Viraj Juthani
Company: Nielsen
May 23, 2018
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Citation

Li Ching and Juthani (2018a, May 23). Digital immersion. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/digital-immersion