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Using consumer/shopper insights to drive retail growth

Date of publication: June 6, 2018

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Grant Wither

Abstract:

What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.

Grant Wither

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Wither, G. (2018a, June 06). Using consumer/shopper insights to drive retail growth . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-consumer-shopper-insights-to-drive-retail-growth-