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Using consumer/shopper insights to drive retail growth

Date of publication: June 6, 2018

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Grant Wither

Abstract:

What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.

Grant Wither

Author

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Ling, Singh and Gupta (2009a, March 04). If the consumer is not a moron, could the shopper be?. ANA - ESOMAR. Retrieved April 20, 2024, from


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Citation

Wither, G. (2018a, June 06). Using consumer/shopper insights to drive retail growth . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/actionable-shopper-insights