Abstract:
There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?
This could also be of interest:
Research Papers
Shopper sentiments and the environment
Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Vincenzo Ciummo, Scott Young
Company: Perception Research Services International
March 4, 2009
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The emotional shopper
Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Wendy Lanchin, Orlando Wood
Company: BrainJuicer
March 1, 2011
Research Papers
The G-Local shopper
Catalogue: CEE Research Forum 2013: Research Remix
Author: Danielle Pinnington
 
March 17, 2013
