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Measuring todays shopper

Date of publication: June 6, 2018

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Danielle Pinnington

Abstract:

There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?

Danielle Pinnington

Author

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Research Papers

Shopper sentiments and the environment

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Vincenzo Ciummo, Scott Young

Company: Perception Research Services International

March 4, 2009

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Citation

Ciummo and Young (2009a, March 04). Shopper sentiments and the environment. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/shopper-sentiments-and-the-environment


Research Papers

The emotional shopper

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Wendy Lanchin, Orlando Wood

Company: BrainJuicer

March 1, 2011

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Citation

Lanchin and Wood (2011a, March 01). The emotional shopper. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/the-emotional-shopper


Research Papers

The G-Local shopper

Catalogue: CEE Research Forum 2013: Research Remix

Author: Danielle Pinnington

 

March 17, 2013

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Citation

Pinnington, D. (2013a, March 17). The G-Local shopper. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/the-g-local-shopper


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Pinnington, D. (2018a, June 06). Measuring todays shopper. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/the-g-local-shopper