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Measuring todays shopper

Date of publication: June 6, 2018

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Danielle Pinnington

Abstract:

There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?

Danielle Pinnington

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Pinnington, D. (2018a, June 06). Measuring todays shopper. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/measuring-todays-shopper