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Research papers

The research activities of the International Union of Official travel organisations

IUOTO, through its Research Commission, has always recognised the importance of research in international travel. In this era of rapid expansion in international movement there have been changes in travel habits, substantial investment in means of...

Catalogue: ESOMAR Yearbook 1962-1963
Author: L. J. Lickorish
August 1, 1963
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Citation

Lickorish, L. J. (1963a, August 01). The research activities of the International Union of Official travel organisations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-research-activities-of-the-international-union-of-official-travel-organisations


Research papers

Forecasting in consumer research

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
September 9, 1961
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Citation

Schlaepfer, C. (1961a, September 09). Forecasting in consumer research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-


Research papers

Forecasting in consumer research (German)

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
June 15, 1961
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Citation

Schlaepfer, C. (1961a, June 15). Forecasting in consumer research (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-german-


Research papers

Forecasting in consumer research (French)

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
June 15, 1961
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Citation

Schlaepfer, C. (1961a, June 15). Forecasting in consumer research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-french-


Research papers

Research and the advertising agency

The problem which this paper treats is one which has existed since the concept of the "service agency" was developed. It exists to a greater or lesser extent in fields other than research, (e.g. packaging or merchandising), but we shall concentrate...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Harry E. Stone
June 15, 1961
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Citation

Stone, H. E. (1961a, June 15). Research and the advertising agency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-and-the-advertising-agency


Research papers

Sampling and interviewing in industrial research

Industrial market research Is the Investigation of the markets for capital goods by means of the approved market research methods adapted to the special requirements of the Industrial market. Industrial or capital goods are those products which are...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Max K. Adler
June 15, 1961
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Citation

Adler, M. K. (1961a, June 15). Sampling and interviewing in industrial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sampling-and-interviewing-in-industrial-research


Research papers

Distribution research (French)

It is contended that this field of market research is relatively neglected by practitioners. In a period of rapid changes in the whole framework of distribution it is vital that our expertise should be as developed in this field as in the other. If...

Catalogue: ESOMAR Conference 1960
Author: A. B. de Vos
June 15, 1960
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Citation

de Vos, A. B. (1960a, June 15). Distribution research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-research-french-


Research papers

Opinion and market research in society

Market researchers' work is most important not only to the economist, but also to men of science and government authorities. Market research has become an instrument management indispensable for marketing. Opinion and market research act as a means...

Catalogue: ESOMAR Conference 1960
Author: W. K. N. Schmelzer
June 15, 1960
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Citation

Schmelzer, W. K. (1960a, June 15). Opinion and market research in society. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opinion-and-market-research-in-society


Research papers

Distribution research

It is contended that this field of market research is relatively neglected by practitioners. In a period of rapid changes in the whole framework of distribution it is vital that our expertise should be as developed in this field as in the other. If...

Catalogue: ESOMAR Conference 1960
Author: A. B. de Vos
June 15, 1960
×

Citation

de Vos, A. B. (1960a, June 15). Distribution research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/distribution-research