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Research papers

The estimation of the expected brand share of a new product

In the field of marketing, a prediction is only of value if it has a practical use and this is dependent upon the following concepts: 1.The suppositions underlying the prediction are clearly defined, and; 2. they are realistic. These points are well...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Authors: J. Baum, K. E. R. Dennis
June 15, 1961
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Citation

Baum and Dennis (1961a, June 15). The estimation of the expected brand share of a new product. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-estimation-of-the-expected-brand-share-of-a-new-product


Research papers

Sampling and interviewing in industrial research

Industrial market research Is the Investigation of the markets for capital goods by means of the approved market research methods adapted to the special requirements of the Industrial market. Industrial or capital goods are those products which are...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Max K. Adler
June 15, 1961
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Citation

Adler, M. K. (1961a, June 15). Sampling and interviewing in industrial research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/sampling-and-interviewing-in-industrial-research


Research papers

Aided recall

The examples given here: the Irish readership survey, the family Interview for consumer durables, the 7-day aided recall survey, the cigarette study, have a common philosophy. The techniques respect both the respondent and the interviewer. They...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: William Gregory
Company: Gallup International Association
June 15, 1961
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Citation

Gregory, W. (1961a, June 15). Aided recall. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/aided-recall


Research papers

Future perspectives in the field of consumer research

The prospects in consumer research over the next few years are likely to be governed primarily by the changing and developing needs of industry. These needs in turn are largely determined by major economic and social trends, such as increasingly...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hans Khuner
Company: Unilever
June 15, 1961
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Citation

Khuner, H. (1961a, June 15). Future perspectives in the field of consumer research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/future-perspectives-in-the-field-of-consumer-research


Research papers

Some aspects of research into the levels of attention paid to television programmes

The purpose of the first pilot study was to establish that an enquiry into attention levels of the type envisaged would be practicable and that meaningful results could be obtained. 200 interviews were completed with housewives in I. T. V. homes in...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Authors: John Treasure, Bryan A. Bates
June 15, 1961
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Citation

Treasure and Bates (1961a, June 15). Some aspects of research into the levels of attention paid to television programmes. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/some-aspects-of-research-into-the-levels-of-attention-paid-to-television-programmes


Research papers

Research developments in North and South America

In the first part of this talk, I approach the question of research and things which might be of interest to you, as researchers in the American market with all modesty. And with your indulgence then I would like to confine these remarks to a very...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: E. C. Wilson
June 15, 1961
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Citation

Wilson, E. C. (1961a, June 15). Research developments in North and South America. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-developments-in-north-and-south-america


Research papers

The role of visual research in the European marketing revolution

The design of the package is one of the major factors determining which products shall be carried from the shelf to the check-out counter. The sales effectiveness of package design can be determined by perceptual measurements. Visual research is a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Edmund W. J. Faison
June 15, 1961
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Citation

Faison, E. W. (1961a, June 15). The role of visual research in the European marketing revolution. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-role-of-visual-research-in-the-european-marketing-revolution


Research papers

Market research and forecasting with the Netherlands postal and telecommunications services

The Netherlands Postal and Telecommunications Services are using market research Inter alia regarding the telephone market. At first sight this may seem remarkable because the company holds a legal monopoly on a market which is far from being...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: A. V. D. Putten
June 15, 1961
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Citation

Putten, A. V. (1961a, June 15). Market research and forecasting with the Netherlands postal and telecommunications services. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-with-the-netherlands-postal-and-telecommunications-services


Research papers

International travel research

Tourism as' an industry might be better described as the business of personal communication or of mobility and leisure time activities away from homo. For travel is a function of developments in transport, rising standards of living and increased...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: L. J. Lickorish
June 15, 1961
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Citation

Lickorish, L. J. (1961a, June 15). International travel research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/international-travel-research