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Research World (April 2001)

European market research companies are well regarded by the investment community, following the successful flotations of several of the largest including GfK, IPSOS and TNS, but it will become increasingly difficult for smaller companies to follow...

Catalogue: Research World 2001
Author: ESOMAR B.V.
April 1, 2001

Research papers

How the technological orientation of commercial research organizations relates to measures of business success

This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: William MacElroy
September 1, 2000

Research papers


The digital economy is bringing about major changes in customer expectations and behaviour and in the very nature of business. Companies need to respond to these changes in order to compete. This paper looks at the ways in which Microsoft is...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: David Crockett
Company: Microsoft
September 1, 2000

Research papers

Pursuing the interface between technology and culture

I would like to take this opportunity to speak on some of our views concerning technology and culture, particularly corporate culture. I would also like to introduce an example of bringing a product to market based on this understanding.

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Tadad Morimoto
June 15, 1986

Research papers

Business intelligence for top management

The author proposes the creation of a Business Intelligence function for top management - function to provide competitive, environmental, and internal information and analysis needed for decision making. Author states the "prime mission" of such a...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Henri Lipmanowicz
February 27, 1985

Research papers

Competence of marketing research within larger companies

The role of marketing research within larger companies varies widely. The aim of this paper is to evoke a discussion on ways to improve the status of the company researcher in the decision making process. The paper describes the place of marketing...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: B. A. Devin, F. Maat, M. C. Leitner, R. Mielke
Company: The Coca-Cola Company
September 1, 1980

Research papers

There are big bucks in issues public issues, corporate management and survey research

This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly,...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Humphrey Taylor
Company: Harris Interactive (Europe)
June 15, 1980

Research papers

Summing up and conclusions

In the eighties new product development will remain high on the list of priorities for all companies. Since the responsibility for new product development lies in the hands of company management, their overall goals and the strategies to achieve...

Catalogue: Seminar 1979: New Product Development
Author: Richard Smit
Company: Nielsen
October 1, 1979

Research papers

Research for progress, performance & profit

B.A.S.E. - Business Assessment Studies and Evaluation - is a market research based training package for improving retail outlet marketing and management skills for the profit of both the retailer and his suppliers. The system was developed to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Roger Sargood
June 15, 1976