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Videos

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum
November 22, 2023
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Citation

Ivanovic, Gasperi and Hum (2023a, November 22). The Formula to Decoding the Future of Infant Nutrition. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-formula-to-decoding-the-future-of-infant-nutrition-12351


Videos

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Adrian Terron, Anju Joseph, Kavita Mahto
November 22, 2023
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Citation

Terron, Joseph and Mahto (2023a, November 22). Wooing the Next Billion Customers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/wooing-the-next-billion-customers-12357


Videos

Drive Innovation Success by Humanising AI

In today?s era of rapid technological change, two words effortlessly capture the force that is shaping tomorrow: artificial intelligence (AI). While nearly every industry is beginning to adopt AI, optimal applications for new product development are...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Colin Ho, Jiongming Mu
November 22, 2023
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Citation

Ho and Mu (2023a, November 22). Drive Innovation Success by Humanising AI . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/drive-innovation-success-by-humanising-ai--12334


Videos
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Citation

Shotton, R. (2023a, October 05). Hacking the human mind. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/hacking-the-human-mind


Videos
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Citation

Bulatova and Demir (2023a, October 05). Empowering Danone's innovation pipeline through search analytics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/empowering-danone-s-innovation-pipeline-through-search-analytics


Videos

Humanity in Creative Development

The insights industry is at a crossroads, similar to that faced by the global energy industry. In short: what got us here, won?t get us there! Change is needed for our industry to continue to inspire our business stakeholders, create impact and power...

Catalogue: Congress 2023
Authors: Monica Tenorio, Rafik El Noumeir
Company: PepsiCo
September 29, 2023
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Citation

Tenorio and El Noumeir (2023a, September 29). Humanity in Creative Development. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/humanity-in-creative-development-12159


Videos

Using the Data You Have to Get The Insights You Need

Cisco.com needs to be many things to many people: a showroom, a library, a help desk, a training centre and a sales funnel. However, how can we design a site that can do all that with the right message, at the right time, for the right audience? With...

Catalogue: Congress 2023
Author: Loren Crawford
Company: Cisco
September 29, 2023
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Citation

Crawford, L. (2023a, September 29). Using the Data You Have to Get The Insights You Need. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-the-data-you-have-to-get-the-insights-you-need-12200


Videos

Uncovering the Why

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research...

Catalogue: Congress 2023
Authors: Cecily Mejia, Hannah Pucci, Karl Joyce
Companies: Meta, Mintel
September 28, 2023
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Citation

Mejia, Pucci and Joyce (2023a, September 28). Uncovering the Why. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/uncovering-the-why-12165


Videos

Digital DNA: If Your Data Could Talk?

Traditionally, when we think of research, we reflect on qualitative and quantitative techniques such as interviews and surveys. These techniques are invaluable; for years they have been providing rich bilateral streams of data and insights. However,...

Catalogue: Congress 2023
Author: Patrick Fagan
Company: KUBIK Intelligence
September 28, 2023
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Citation

Fagan, P. (2023a, September 28). Digital DNA: If Your Data Could Talk?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/digital-dna-if-your-data-could-talk-12191