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Research papers

Organising information for effective international industrial marketing management

The increasing pace of change in international business environment has led to growing competitive pressure, changing critical success factors, threats and risks. As these changes affect the marketing programme, marketing process and overall...

Catalogue: Conference 1991: International Marketing Research
Author: Milan Jurse
June 15, 1991
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Citation

Jurse, M. (1991a, June 15). Organising information for effective international industrial marketing management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organising-information-for-effective-international-industrial-marketing-management


Research papers

La recherche media et publicitaire

I would like, in preamble, to make three remarks. Please consider my presence among you as a symbol of willingness to support and cooperate, a symbol also of the need for collaboration with specialists familiar with the problems of Advertisers. I am...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Paul de Win
June 15, 1991
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Citation

de Win, P. (1991a, June 15). La recherche media et publicitaire. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/la-recherche-media-et-publicitaire


Research papers

Tracking your competition on a global basis

With the rapidly changing economic and political events, corporate executives will have to run their businesses on a global basis. Clearly, the unification of Europe in 1992 the changing economies of Eastern Europe, the collapse of communism and the...

Catalogue: Conference 1991: International Marketing Research
Author: Ruth Stanat
June 15, 1991
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Citation

Stanat, R. (1991a, June 15). Tracking your competition on a global basis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tracking-your-competition-on-a-global-basis


Research papers

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This is a brief case history about the role of multi-country qualitative research in helping to develop a global campaign for a ski manufacturer. The company is Salomon, a well-established French manufacturer of ski boots, bindings and other ski...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Christine Orliac, Mary Goodyear
September 1, 1990
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Citation

Orliac and Goodyear (1990a, September 01). KKKKKKKaaa.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/kkkkkkkaaa-


Research papers

Global strategies for Japanese products in major Asian and Western countries: International comparative survey

In this report, differences in how Japanese products are seen are studied based on an international comparative survey in light of the above problem, and 4 viewpoints are offered as an idea for the breakthrough of Japanese companies for...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Shungo Hiromura
June 15, 1990
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Citation

Hiromura, S. (1990a, June 15). Global strategies for Japanese products in major Asian and Western countries: International comparative survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-strategies-for-japanese-products-in-major-asian-and-western-countries-international-comparative-survey


Research papers

Global communication (French)

Our hypothesis is that "corporate" communication is sub-divided in three entities which enact different rationalities: the discourse of the enterprise, of a legal and economic nature ; the institutional discourse, of a political and ethical nature ;...

Catalogue: ESOMAR Congress 1989
Author: Yves Krief
Company: SORGEM IMR
September 1, 1989
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Citation

Krief, Y. (1989a, September 01). Global communication (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-communication-french-


Research papers

Global communication

Our hypothesis is that "corporate" communication is sub-divided in three entities which enact different rationalities: the discourse of the enterprise, of a legal and economic nature ; the institutional discourse, of a political and ethical nature ;...

Catalogue: ESOMAR Congress 1989
Author: Yves Krief
Company: SORGEM IMR
September 1, 1989
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Citation

Krief, Y. (1989a, September 01). Global communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-communication


Research papers

The challenge of globalization to marketing research

Economic integration is a worldwide phenomenon but is a sequel to profound technological changes. The present international integration repeats what happened when local markets began to take regional/national dimensions. We are now on the way to...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Jacques E. Andriessens
June 26, 1988
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Citation

Andriessens, J. E. (1988a, June 26). The challenge of globalization to marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenge-of-globalization-to-marketing-research-


Research papers

The future development of international research...

The paper looks at the extent to which the development of international market research has paralleled the development of international and multi-national marketing. It considers the growth and development of global marketing and the emergence of...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: John R. Goodyear
June 15, 1988
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Citation

Goodyear, J. R. (1988a, June 15). The future development of international research.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-development-of-international-research-