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Research papers

Motivational rivalries and corporate compartmentation

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
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Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation


Research papers

Human relationships in organized holidays (French)

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays (French). ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays-french-


Research papers

Motivational rivalries and corporate compartmentation (French)

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967
×

Citation

Serraf, G. (1967a, August 01). Motivational rivalries and corporate compartmentation (French). ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/motivational-rivalries-and-corporate-compartmentation-french-


Research papers

Human relationships in organized holidays

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
×

Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays


Research papers

The motivation and fears of flight

I am going to report to you on some of the central results of a multi-country psychological study on flight motivation and behaviour. Since it turned out that the phenomenon of fear plays one of the most important and, if I may say, also the most...

Catalogue: Seminar 1967: Travel and Tourism
Author: Ferenc Schuch
June 15, 1967
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Citation

Schuch, F. (1967a, June 15). The motivation and fears of flight. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/the-motivation-and-fears-of-flight


Research papers

An experimental evaluation of the impact of advertisements

In analysing the effect of an advertisement there are two distinct criteria for evaluating this effect.:1. The consequences of the impression given; 2. The translation of the advertisement into action by the individual. In the first case, individual...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Herbert Steiner
June 1, 1966
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Citation

Steiner, H. (1966a, June 01). An experimental evaluation of the impact of advertisements. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/an-experimental-evaluation-of-the-impact-of-advertisements


Research papers

Advertisements as a research subject

There may be several reasons for this. Turnover in the advertising industry goes into thousands of millions and the production and placing of advertisements represents the biggest and, proportionately still increasing item in the total expenditure of...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Otto Walter Haseloff
June 15, 1965
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Citation

Haseloff, O. W. (1965a, June 15). Advertisements as a research subject. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/advertisements-as-a-research-subject


Research papers

The share of psychology in statistical market surveys

The aim of the paper is to encourage a psycho-sociological direction in the elaboration of a survey. The author wants also to encourage the use of motivation surveys.

Catalogue: ESOMAR Conference 1960
Author: Jules Klanfer
September 15, 1960
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Citation

Klanfer, J. (1960a, September 15). The share of psychology in statistical market surveys. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys


Research papers
×

Citation

Klanfer, J. (1960a, June 15). The share of psychology in statistical market surveys (French). ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/the-share-of-psychology-in-statistical-market-surveys-french-