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Research papers

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children
Author: Shirley Greenberg
Company: Ogilvy
October 1, 1978
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Citation

Greenberg, S. (1978a, October 01). The effects of economic and social changes on the children's market. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-effects-of-economic-and-social-changes-on-the-children-s-market


Research papers

Understanding children

This paper is about marketing research with children, and the need to consider them as a special case when one is evaluating the efficacy of research methods.

Catalogue: Seminar 1978: Researching Children
Authors: David Cocks, Jacqueline Adams
October 1, 1978
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Citation

Cocks and Adams (1978a, October 01). Understanding children. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/understanding-children


Research papers

Constraints and opportunities in children's television advertising

The main objective of this paper is to highlight some of the common pitfalls associated with the execution of television advertising addressed wholly or in part to a child audience. For a variety of reasons much of the television advertising to this...

Catalogue: Seminar 1978: Researching Children
Author: Vivienne G.T. Price
October 1, 1978
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Citation

Price, V. G. (1978a, October 01). Constraints and opportunities in children's television advertising. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/constraints-and-opportunities-in-children-s-television-advertising


Research papers

The tree of life

The child does not only consume and exert influence over the purchases of adults, he is also a reflection of the surrounding society which tends to impose its norms upon him. We can then use the child as a starting point from which to set out the...

Catalogue: Seminar 1978: Researching Children
Author: Elisabeth Girard
October 1, 1978
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Citation

Girard, E. (1978a, October 01). The tree of life. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-tree-of-life


Research papers

Researching children

The survey which has prompted this paper is not a market research but a scientific study of the life of children aged 7 to 11 based not only on what the children themselves, but also on what their own parents can tell about it.

Catalogue: Seminar 1978: Researching Children
Authors: Anne-Marie Coutrot, Sylvie de la Beaumelle
October 1, 1978
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Citation

Coutrot and de la Beaumelle (1978a, October 01). Researching children. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/researching-children


Research papers

Testing children

The aim of this paper is to look into the possible relationship which exists between market research and product development on the one hand and the market success of newly launched products on the other. The author is going to present a case study...

Catalogue: Seminar 1978: Researching Children
Author: Gernot Schwentner
Company: Unabhängiges Meinungsforschungsinstitut INFO GmbH
October 1, 1978
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Citation

Schwentner, G. (1978a, October 01). Testing children . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/testing-children-


Research papers

The poster and children

The present qualitative study of the poster medium was commissioned by British Posters Ltd. for three main reasons; 1) British Posters Ltd. had been featuring increasing numbers of products which were directly or indirectly aimed at children; 2) The...

Catalogue: Seminar 1978: Researching Children
Authors: Sylvie Nordman, Glen Smith
October 1, 1978
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Citation

Nordman and Smith (1978a, October 01). The poster and children. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-poster-and-children


Research papers

Experiences with two types of scales for measuring attitudes in children's market research

Two test methods for measuring attitudes will be presented after a brief survey of the methodological situation in children's market research, followed by a description of their means of application and the inherent problems.

Catalogue: Seminar 1978: Researching Children
Author: Eberhardi Lebender
October 1, 1978
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Citation

Lebender, E. (1978a, October 01). Experiences with two types of scales for measuring attitudes in children's market research. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/experiences-with-two-types-of-scales-for-measuring-attitudes-in-children-s-market-research


Research papers

The effect of television advertising on children

This paper in an effort to explore the "effects" of Television advertising on children concentrates its attention on the global notions relating to the macro effects of advertising per se rather than considering the issues involved in the measurement...

Catalogue: Seminar 1978: Researching Children
Author: Barry J. Elliott
October 1, 1978
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Citation

Elliott, B. J. (1978a, October 01). The effect of television advertising on children. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-effect-of-television-advertising-on-children