Resources Library by ANA

Optimizing the product line

This paper introduces - necessarily briefly - OPAS, a system to optimise products and assortments. Basically, two parts can be distinguished. The first part consists of all models related to data collection and conjoint measurement, resulting in an...

Catalogue: Seminar 1983: New Product Development

Author: Rob R. van den Heuvel

November 2, 1983

Assessor

With 10 years of use and 500 applications, ASSESSOR has enriched its capabilities as a model structure, has incorporated quite a few decision aids and is delivering experience data base services. The model is a simultaneous system which structures...

Catalogue: Seminar 1983: New Product Development

Authors: Jacques Blanchard, Carlos Harding

October 2, 1983

Exploration into the time-money tradeoff

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: John Deighton, Franco M. Nicosia, Yoram Wind

June 15, 1983

Predicting the sales potential of new products

The paper reviews the applicability of the main market research methods which predict the sales potential of new products in fast-moving consumer goods markets. In particular, it examines a class of techniques - Simulated Test Markets - usage of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Simon Godfrey, Jon Wilkinson

June 15, 1983

Reliability and sensitivity of research surveys

Elements of the design and operation of large scale surveys introduce sources of error not adequately dealt with in normal textbook formulae. Nevertheless, it is often possible by comparing the results of replicated surveys to arrive at objective and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Norman L. Webb

Company: Gallup International Association

June 15, 1983

Predicting levels of nuisance from traffic changes

There has been considerable interest, in recent years, in assessing the environmental effects of traffic. The purpose has been either to predict the impact of now roads and traffic management schemes or to identify those locations in most need of...

Catalogue: Papers 1982: Social Research And Prediction

Author: A. M. Mackie

June 15, 1982

Forecasting transport markets

The remainder of this paper is concerned with describing briefly a number of exercises in which research technologies have been utilised in combination to assist in predicting consumer behaviour. Most, but not all are related to investment decisions....

Catalogue: Papers 1982: Social Research And Prediction

Author: David Hollings

June 15, 1982

Consumer confidence, expenditure, and curtailment

In this study, we will analyze the data of the consumer surveys in The Netherlands, with help of principal component analysis. The derived components and the index of consumer sentiment are used as predictors of consumer expenditure, along with...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Willem Frederik van Raaij, Henk J. Gianotten

June 15, 1982

Buying behaviour: A complex phenomenon transformation of panel data to relevant information

This paper is on buying behaviour and that is why it is based on panel data. The ultimate aim is to find buying behaviour scales which are good predictors of future behaviour. This study is a first step towards that goal. Buying behaviour crosses the...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Coen C. J. de Koning

June 15, 1982