Back

Predicting the sales potential of new products

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Simon Godfrey, Jon Wilkinson

Abstract:

The paper reviews the applicability of the main market research methods which predict the sales potential of new products in fast-moving consumer goods markets. In particular, it examines a class of techniques - Simulated Test Markets - usage of which have grown dramatically in recent years, but which have not hitherto been reviewed in this manner.

Simon Godfrey

Author

This is a long description of some author details.

Jon Wilkinson

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Predicting the sales potential of new products

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Authors: Simon Godfrey, Jon Wilkinson

 

June 15, 1990

×

Citation

Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-


Research Papers

Predicting sales

Catalogue: Latin America 1991: Exchanging Experiences

Author: Jon Wilkinson

 

May 5, 1991

×

Citation

Wilkinson, J. (1991a, May 05). Predicting sales. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/predicting-sales


Research Papers

Measuring and predicting sales effectiveness of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

 

April 1, 1965

×

Citation

Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Godfrey and Wilkinson (1983a, June 15). Predicting the sales potential of new products. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-