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Predicting the sales potential of new products

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Simon Godfrey, Jon Wilkinson

Abstract:

The paper reviews the applicability of the main market research methods which predict the sales potential of new products in fast-moving consumer goods markets. In particular, it examines a class of techniques - Simulated Test Markets - usage of which have grown dramatically in recent years, but which have not hitherto been reviewed in this manner.

Simon Godfrey

Author

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Jon Wilkinson

Author

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Predicting the sales potential of new products

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Authors: Simon Godfrey, Jon Wilkinson

 

June 15, 1990

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Citation

Godfrey and Wilkinson (1990a, June 15). Predicting the sales potential of new products . ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products-


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Catalogue: Latin America 1991: Exchanging Experiences

Author: Jon Wilkinson

 

May 5, 1991

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Wilkinson, J. (1991a, May 05). Predicting sales. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/predicting-sales


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Catalogue: Seminar 1965: Measuring Advertising Effectiveness

Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

 

April 1, 1965

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Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-


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Citation

Godfrey and Wilkinson (1983a, June 15). Predicting the sales potential of new products. ANA - ESOMAR. Retrieved September 03, 2025, from


https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-