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Predicting the sales potential of new products

Date of publication: June 15, 1983

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Simon Godfrey, Jon Wilkinson

Abstract:

The paper reviews the applicability of the main market research methods which predict the sales potential of new products in fast-moving consumer goods markets. In particular, it examines a class of techniques - Simulated Test Markets - usage of which have grown dramatically in recent years, but which have not hitherto been reviewed in this manner.

Simon Godfrey

Author

This is a long description of some author details.

Jon Wilkinson

Author

This is a long description of some author details.

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Citation

Godfrey and Wilkinson (1983a, June 15). Predicting the sales potential of new products. ANA - ESOMAR. Retrieved September 19, 2025, from


https://ana.esomar.org/documents/predicting-the-sales-potential-of-new-products