Resources Library by ANA

How accurately can product purchasing behaviour be measured by recall at single interview?

This paper reports some of the findings of an experimental study which Attwood Consumer Panel housewives in Great-Britain were interviewed (anonymously) on their purchasing behaviour in 12 consumer product fields being measured in the Panel diaries....

Catalogue: ESOMAR/WAPOR Congress 1967

Author: John Parfitt

August 1, 1967

Shopping centre surveys in Great Britain

My aim in this paper is to discuss the kinds of survey research which can be helpful to town planners and those concerned with the design and building of shopping centres. In Britain this relates both to new shopping centres in places where none have...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Peggie Sharp

August 1, 1967

The tour operator's point of view

The past decade has seen an enormous growth in the number of persons from the United Kingdom taking an annual holiday outside the country. Within an overall growth of the market, the most prominent feature has been the increase in the number of...

Catalogue: Seminar 1967: Travel and Tourism

Author: Peter B. Mooney

June 15, 1967

The solution of problems pertaining to the organization of market research for industrial products (French)

The aims of the present report are to present the problems which are particularly relative to the organization of market research in the field of industry, and to proceed to examine the corresponding solutions. The "EUROPLASTICS" research project,...

Catalogue: ESOMAR Congress 1966

Authors: Pierre Aviron, P. Lenoir

September 1, 1966

The solution of problems pertaining to the organization of market research for industrial products

The aims of the present report are to present the problems which are particularly relative to the organization of market research in the field of industry, and to proceed to examine the corresponding solutions. The "EUROPLASTICS" research project,...

Catalogue: ESOMAR Congress 1966

Authors: Pierre Aviron, P. Lenoir

September 1, 1966

The co-ordination of the research and creative functions in a large advertising agency

Ogilvy & Mather Limited is a large UK advertising agency, part of a group which includes large agencies in three other countries with smaller offices in a further three countries. Six months ago the London agency reorganised the way in which...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Authors: Mick Williamson, Julia Ann Burdus

Company: Ogilvy

June 1, 1966

Pupil response as a means of evaluating television commercials

Today we are reporting on the first test carried out in England. For those of you who are unfamiliar with the basis of pupil response I will describe it very briefly. The technique is based on the fact that in constant light conditions the pupil of...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Authors: Gareth Johns, Jack Potter

June 1, 1966

A review of market research developments in the United Kingdom during the year 1963/64

This year has seen not only the continued growth of market research in the U.K. hut also a number of developments which consolidate the scientific status of the profession. On a more general level two related developments are of considerable interest...

Catalogue: ESOMAR Yearbook 1964-1965

Author: Lorne James Rothman

June 15, 1965

The computer in media planning

The media planner in the U.K. media situation is faced with a very large area of choice, together with a lot of information about the combinations of media he can select to reach a particular market for a particular sum of money. Judgements have to...

Catalogue: ESOMAR/WAPOR Conference 1965

Author: M. H. J. Webb

June 15, 1965