A review of market research developments in the United Kingdom during the year 1963/64

Date of publication: June 15, 1965

Abstract:

This year has seen not only the continued growth of market research in the U.K. hut also a number of developments which consolidate the scientific status of the profession. On a more general level two related developments are of considerable interest for the future. The first of these is the increasing interest that is being shown in an operational research approach to marketing and in the formulation of marketing models.

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