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A review of market research developments in the United Kingdom during the year 1963/64

Date of publication: June 15, 1965

Catalogue: ESOMAR Yearbook 1964-1965

Author: Lorne James Rothman

Abstract:

This year has seen not only the continued growth of market research in the U.K. hut also a number of developments which consolidate the scientific status of the profession. On a more general level two related developments are of considerable interest for the future. The first of these is the increasing interest that is being shown in an operational research approach to marketing and in the formulation of marketing models.

Lorne James Rothman

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Rothman, L. J. (1965a, June 15). A review of market research developments in the United Kingdom during the year 1963/64. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/a-review-of-market-research-developments-in-the-united-kingdom-during-the-year-1963-64