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Research papers

Motivation research and psychoanalysis (French)

Born of the recognition of the irrational character of the "buying act", M.R. in its rapid growth raised - and continues to raise - criticisms and sarcasm. At the source of most of these criticisms we find a confusion between M.R. and psychoanalysis...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Alfred Denner
June 15, 1957

Research papers

Motivation research and psychoanalysis

Born of the recognition of the irrational character of the "buying act", M.R. in its rapid growth raised - and continues to raise - criticisms and sarcasm. At the source of most of these criticisms we find a confusion between M.R. and psychoanalysis...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Alfred Denner
June 15, 1957

Research papers

Research can and does help advertising

Advertising is one of the means to move products (or services) to the consumer, to make consumers (in all their varieties, including industrial buyers e.g.) buy the goods or services that are being advertised. There are those who say advertising...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Jan Stapel
June 15, 1956

Research papers

Research and decision

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market...

Catalogue: ESOMAR Congress 1956: Advertising Research
Authors: H. S. Rich, J. S. Smith
June 15, 1956

Research papers

Advertising and marketing research (French)

Nowadays, it has become a trivial matter to note that the techniques of market studies have historically their first development. In the search by the industrials for a better profitability of their public expenditure. In the many studies which...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Philippe De Vendeuvre
June 15, 1956

Research papers

Market research for petroleum products in the automotive field

Market research for petroleum products obviously concerns the marketing sector of the petroleum industry. The function of the marketing company is, however, largely determined by its place at the end of the chain: exploration - production - refining...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: D. Leerentveld
June 15, 1956