Motivation research and psychoanalysis (French)
Abstract:
Born of the recognition of the irrational character of the "buying act", M.R. in its rapid growth raised - and continues to raise - criticisms and sarcasm. At the source of most of these criticisms we find a confusion between M.R. and psychoanalysis (e.g. the paper of R. Guerin on "Vente et Publicite" of June 1957). Our aim is to refute the senselessness of this confusion, while we admit the conceptual and methodological debt of social sciences and of M.R. to psychoanalysis.
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Research Papers
Research into consumer behaviour and its motivation (English and French)
Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
June 15, 1957
Research Papers
Quantification in motivation research (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Emeric Deutsch
June 15, 1959
