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Market research for petroleum products in the automotive field

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: D. Leerentveld

Abstract:

Market research for petroleum products obviously concerns the marketing sector of the petroleum industry. The function of the marketing company is, however, largely determined by its place at the end of the chain: exploration - production - refining - transportation - distribution. A few words should, therefore, be said about some of the economic characteristics of the petroleum industry as a whole in so far as they directly affect the marketing company.

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