Back

Market research for petroleum products in the automotive field

Date of publication: June 15, 1956

Catalogue: ESOMAR Congress 1956: Advertising Research

Author: D. Leerentveld

Abstract:

Market research for petroleum products obviously concerns the marketing sector of the petroleum industry. The function of the marketing company is, however, largely determined by its place at the end of the chain: exploration - production - refining - transportation - distribution. A few words should, therefore, be said about some of the economic characteristics of the petroleum industry as a whole in so far as they directly affect the marketing company.

D. Leerentveld

Author

This is a long description of some author details.

Research Papers

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Karl-Friedrich Holm

 

June 15, 1982

×

Citation

Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-the-analysis-of-the-energy-situation-in-the-federal-republic-of-germany-after-the-energy-crisis-1973-74


Research Papers

From customer satisfaction to customer segmentation

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Stephen Bairfelt, Trevor Richards

Company: Shell Global

June 15, 1995

×

Citation

Bairfelt and Richards (1995a, June 15). From customer satisfaction to customer segmentation. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/from-customer-satisfaction-to-customer-segmentation


Research Papers

Comparison of behaviour patterns of passengercar drivers in various countries

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Karl-Friedrich Holm

Company: ESSO

June 15, 1973

×

Citation

Holm, K. (1973a, June 15). Comparison of behaviour patterns of passengercar drivers in various countries. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Leerentveld, D. (1956a, June 15). Market research for petroleum products in the automotive field. ANA - ESOMAR. Retrieved February 02, 2023, from


https://ana.esomar.org/documents/comparison-of-behaviour-patterns-of-passengercar-drivers-in-various-countries