Abstract:
Market research for petroleum products obviously concerns the marketing sector of the petroleum industry. The function of the marketing company is, however, largely determined by its place at the end of the chain: exploration - production - refining - transportation - distribution. A few words should, therefore, be said about some of the economic characteristics of the petroleum industry as a whole in so far as they directly affect the marketing company.
Research Papers
From customer satisfaction to customer segmentation
Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: Stephen Bairfelt, Trevor Richards
Company: Shell Global
June 15, 1995
