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Research papers

Business cycle tests for the retail trade

The basis of the Business Cycle Tests consists in systematic selected investigations and evaluations of changes and trends in the circulation of goods as shown by the chief indicators (deliveries, stock, sales), and by the state of supply and demand...

Catalogue: The European Marketing Research Review 1968
Authors: Dagmar Pokorna, Eva Petrackova
August 1, 1968
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Citation

Pokorna and Petrackova (1968a, August 01). Business cycle tests for the retail trade. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/business-cycle-tests-for-the-retail-trade


Research papers

Comments on papers: Session I

Both the previous speakers have stressed the difference in approach between the policy markers' main advisor, the economist thinking in aggregate terms, and the marketing researcher in the commercial world, who is essentially concerned with problems...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: G. Harrinston
May 1, 1968
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Citation

Harrinston, G. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/comments-on-papers


Research papers

What are the problems facing business firms?

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967
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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-


Research papers

Operational research, market research and advertising

The distinction between operational research (OR) and market research is a clear one. The task of operational research is to predict and compare the outcomes of alternative management plans and decisions; the distinctive approach is to develop models...

Catalogue: The European Marketing Research Review 1967
Author: Bernard Warner
August 1, 1967
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Citation

Warner, B. (1967a, August 01). Operational research, market research and advertising. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/operational-research-market-research-and-advertising-464


Research papers

What are the problems facing business firms? (French)

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967
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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms? (French). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-french-


Research papers

Management goals and marketing research

The following discussion points out that much research is unusable because it is conducted out of context with marketing problems. This in turn is linked to the historical development of the research function. Re-organization and integration of the...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alexander L. Bie
Company: Ogilvy
August 1, 1967
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Citation

Bie, A. L. (1967a, August 01). Management goals and marketing research . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/management-goals-and-marketing-research-


Research papers

International research problems

Research in marketing has a starting point in problems of business management. As in every organism the most important problems arise from interactions between that organism and its surroundings. A business is usually started to perform tasks that...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jan van Rees
Company: Philips International
June 15, 1965
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Citation

van Rees, J. (1965a, June 15). International research problems. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/-international-research-problems


Research papers

The identity crisis of the market researcher

The growth of marketing has also furthered the growth of two series of roles, one that of the Marketing Manager and another that of the Marketing Researcher. It is the purpose of this paper to examine the role of the researcher and its relationships...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Kenn Rogers
June 15, 1965
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Citation

Rogers, K. (1965a, June 15). The identity crisis of the market researcher. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-identity-crisis-of-the-market-researcher


Research papers

Some applications of operational research to the problem of advertising

Management decision in the field of advertising is typically concerned with problems such as the size of the advertising budget, how the outlay should he distributed over time and within regions, what type of messages should be used and what media...

Catalogue: ESOMAR Yearbook 1963-1964
Author: David Lowe-Watson
June 15, 1964
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Citation

Lowe-Watson, D. (1964a, June 15). Some applications of operational research to the problem of advertising. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/some-applications-of-operational-research-to-the-problem-of-advertising