Comments on papers: Session I

Date of publication: May 1, 1968

Author: G. Harrinston

Abstract:

Both the previous speakers have stressed the difference in approach between the policy markers' main advisor, the economist thinking in aggregate terms, and the marketing researcher in the commercial world, who is essentially concerned with problems at the level of the individual firm, and that this different approach leads frequently to misunderstanding. As far as agricultural marketing is concerned, the different approaches are typified as follows.

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