Both the previous speakers have stressed the difference in approach between the policy markers' main advisor, the economist thinking in aggregate terms, and the marketing researcher in the commercial world, who is essentially concerned with problems at the level of the individual firm, and that this different approach leads frequently to misunderstanding. As far as agricultural marketing is concerned, the different approaches are typified as follows.
Author: Martin Simmons
April 1, 1974
Catalogue: ESOMAR/WAPOR Congress 1967
Author: Paul Howard Berent
August 1, 1967
- This could also be of interest