You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing KANTAR TNS Malaysia.
ANA has found 313 results for you, in 1854 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Gamification

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...

Catalogue: Congress 2011: Impact
Authors: Kyle Findlay, Kirsty Alberts
Company: KANTAR TNS Malaysia
September 18, 2011
×

Citation

Findlay and Alberts (2011a, September 18). Gamification. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/gamification


Research papers

Predicting brand decisions through emotional engagement

This paper brings into perspective the need to combine new research approaches with traditional ones. This will enable us to answer new and old questions, create innovative approaches using new technologies, and deliver more creative ways of...

Catalogue: Congress 2011: Impact
Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising
Companies: KANTAR TNS Malaysia, Heineken
September 18, 2011
×

Citation

Ohme, De Balanzó and Eising (2011a, September 18). Predicting brand decisions through emotional engagement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/predicting-brand-decisions-through-emotional-engagement


Research papers

Too much reality?

The prevailing celebration of technology-enabled access to 'raw' consumer realities is challenged in this presentation. While acknowledging the many benefits that video-ethnography and social media bring (emotional engagement, richness and texture,...

Catalogue: Congress 2011: Impact
Authors: Sangeeta Gupta, Anjali Puri
Companies: KANTAR TNS Malaysia, PepsiCo
September 18, 2011
×

Citation

Gupta and Puri (2011a, September 18). Too much reality?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/too-much-reality-


Research papers

Bridging the digital divide in qualitative research in emerging markets

Mobile enables insights into the 'moment of truth' as never before. Despite mobile outnumbering online 3:1 and mobile being the irrefutable future of digital, the global market research industry lags as mobile is yet to become a mainstay data...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: James Fergusson, Navin Williams
Company: KANTAR TNS Malaysia
March 20, 2011
×

Citation

Fergusson and Williams (2011a, March 20). Bridging the digital divide in qualitative research in emerging markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/bridging-the-digital-divide-in-qualitative-research-in-emerging-markets


Research papers

The karmic circle

What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani
Company: KANTAR TNS Malaysia
March 20, 2011
×

Citation

Karmakar, Dadlani and Jhangiani (2011a, March 20). The karmic circle. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-karmic-circle


Research papers

The language of love in social media

Social media is everywhere. Pick up almost any newspaper or magazine and you will undoubtedly find a story referencing social media.The person sitting next to you on the bus or train or plane, is probably checking their wall on Facebook for the...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Eileen Campbell, Cécile Conaré, Rob Hernandez
Company: KANTAR TNS Malaysia
November 18, 2010
×

Citation

Campbell, Conaré and Hernandez (2010a, November 18). The language of love in social media. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-language-of-love-in-social-media


Research papers

From intuitive to formal cultural knowledge

As global marketing and market research efforts increasingly become centralized, one of the fallouts has been a loss of intuitive cultural knowledge that has traditionally been built into consumer insight and marketing communication by local teams...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Poonam V. Kumar, Anjali Puri
Company: KANTAR TNS Malaysia
November 18, 2010
×

Citation

Kumar and Puri (2010a, November 18). From intuitive to formal cultural knowledge. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-intuitive-to-formal-cultural-knowledge


Research papers

The connected audience

This paper examines the big question facing media owners as they migrate content and advertising between diverse platforms: how do they optimize the impact of each platform when it's hard to measure their combined reach and the way they interrelate?...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Jennie Beck, Rhiannon Griffiths
Company: KANTAR TNS Malaysia
October 21, 2010
×

Citation

Beck and Griffiths (2010a, October 21). The connected audience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-connected-audience


Research papers

Horses for courses - RPD or PeopleMeter?

This paper revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM . Incorporating findings from a qualitative survey of clients conducted exclusively for this paper, the presenters examine how the...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: George Shababb, Richard Marks
Company: KANTAR TNS Malaysia
October 21, 2010
×

Citation

Shababb and Marks (2010a, October 21). Horses for courses - RPD or PeopleMeter?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/horses-for-courses---rpd-or-peoplemeter-