Resources Library by ANA

Using editorial research to build the circulation of glamour magazine

The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.

Catalogue: Seminar 1983: Publishing A Better Product

Author: Ruth Whitney

November 23, 1983

Product excellence on a complex product through telephone interviewing

The paper describes how Ford of Europe, by the development and application of regular telephone studies, tracks the acceptance of its products and ensures that its design and manufacturing engineers know, almost immediately, exactly what customers...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: R. P. Smith, A. J. K. Watson

June 15, 1982

The use of surveys by an international publication

A questionnaire inserted in the publication is normally a last resort, when used to obtain a description of the average reader. As an expression of the preferences of the more committed readers, as here, it seems so obvious that it is surprising it...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: G. Serrell

June 15, 1980

Research to aid the design of cost-effective holiday brochures

Survey research has played a central role in the development of the Thomson Holidays brochure style. This paper looks in detail at research conducted at two stages in this development when the approach to the brochure design was reviewed and will...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Cathy Riley, Nigel Spackman

Company: Harris Interactive (Europe)

September 1, 1978

SIMALTO

The paper discusses a new market research data collection technique designed to become part of a combined product/market forecasting system. The market research described is particularly applicable to product planning in mature markets where repeat...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: J. L. Green

June 15, 1977

Atlas Copco Airpower compressed air dryer survey

Atlas Copco Airpower, one of the 3 product companies of the Atlas Copco group is responsible for the development, design, production and the marketing of compressed air installations on a worldwide basis. In 1972 a market survey was done to...

Catalogue: Seminar 1976: International Market Research

Author: J. Enthoven

April 1, 1976

From broad concept to market test or "the cowl makes the monk"

Everyone acknowledges that product presentation enhances the intrinsic value of a product. For pharmaceutical products, packaging is also a useful part of product presentation. But, product presentation can be an integral part of the product itself,...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: Jean Bigant, Louis Tuvee

March 1, 1975

The measurement of fashion

ICI Fibres' products are sold to a variety of industries, but this paper is concerned only with the apparel textile trade. The position of ICI in this trade is shown in a highly simplified diagram of the main stages in the textile pipeline from fibre...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: J. l. Harrison, A. M. Hughes

December 4, 1974

The Kansas City milkman and other stories

First of all, a magazine or a newspaper is an object, something that you can touch and handle, something that - with a few exceptions - you have to buy with your own money. Let us take the example of a magazine; its format, its weight, the quality of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Jean Mée

June 15, 1974