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de Leve, S. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/advertising-research-90
Emanuel, Klaassen and Theil (1960a, June 15). A new approach to the evaluation of advertising themes. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/a-new-approach-to-the-evaluation-of-advertising-themes
Ehrenberg, A. S. (1960a, June 15). Comments on the papers to be read on Thursday afternoon, September 15th, on advertising by A.S.C Ehrenberg. ANA - ESOMAR. Retrieved May 01, 2024, from
Schmelzer, W. K. (1960a, June 15). Opinion and market research in society. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/opinion-and-market-research-in-society
Agostini, J. M. (1960a, June 15). A short-cut method for estimating the unduplicated audience of a combination of media. ANA - ESOMAR. Retrieved May 01, 2024, from
Wage, J. L. (1960a, June 15). Mytho-mathematosis in marketing decisions?. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/mytho-mathematosis-in-marketing-decisions-
Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved May 01, 2024, from
B.V., E. (1960a, June 15). Creation of a brand image for a new product. ANA - ESOMAR. Retrieved May 01, 2024, from
https://ana.esomar.org/documents/creation-of-a-brand-image-for-a-new-product
Agostini et al. (1960a, June 15). Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research". ANA - ESOMAR. Retrieved May 01, 2024, from