Resources Library by ANA

Public versus private opinion

This paper suggests that there is a genuine difference between people's "private opinions" and their "public opinions"; but the requirements of media contests will force research methods to concentrate almost entirely on "public opinion". The danger...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Stephen King

June 15, 1979

Marketing research in the developing countries

The paper outlines various reasons for the increasing interest shown by the pharmaceutical industry in the 'developing' countries. Their population growth, coupled with substantial resources and disposable income, have caused many countries to...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Michael R. Pratt

February 1, 1979

Patient's influence on the marketing of pharmaceutical products

A dynamic marketing function will respond rapidly to pressures caused by changes in the environment within which the company operates. The pharmaceutical industry, like all others, operates within a number of different environments - industrial,...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Author: Helen Smith

February 1, 1979

The effects of economic and social changes on the children's market

The purpose of this paper is to discuss the effects in the UK children's market of the economic recession and its resultant social changes. It will consider how changing patterns in adult behaviour are handed down to children and how they react to...

Catalogue: Seminar 1978: Researching Children

Author: Shirley Greenberg

Company: Ogilvy

October 1, 1978

Strategies of increasing carpooling behavior among urban commuters

This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed...

Catalogue: Seminar 1977: Social Research

Authors: Jagdish N. Sheth, Abraham D. Horowitz

December 1, 1977

Actual problems of the migration for employment in Western Europe

Migratory workers and (increasingly) the members of their families who reside in the Federal Republic of Germany, have become a considerable social factor which does not always smoothly fit into the political, social and economic structures of the...

Catalogue: Seminar 1977: Social Research

Authors: Werner Brög, Michaela Voltenauer

December 1, 1977

Medical information

Efficient management today must try to strike a three-way balance between the demands of the shareholders, the employees, and the public. As we move from the industrial into the post- extravagant society, new criteria will have to be applied to...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: O. H. Nowotny

March 1, 1977

From hats, rabbits and magicians to the present day

This paper sets out to challenge some of the attitudes and beliefs commonly expressed about qualitative research, detailing the changes which have taken place since the early motivational research days and illustrating the variety of ways in which it...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Michael G. Vineall, John R. Goodyear

September 1, 1976

Changing consumer needs in the U.K. packaged holiday market

This paper describes how tour operators, with special reference to the British Airways subsidiary, have responded to changed market conditions in the holiday market since 1973. The changes have been caused by factors outside of the control of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Albert Gallichan

June 15, 1976