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König, Lakaschus and Lovell (1965a, June 15). The measurement of pupil dilation as a market research tool. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/the-measurement-of-pupil-dilation-as-a-market-research-tool
van Rees, J. (1965a, June 15). International research problems. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/-international-research-problems
Lindon, D. (1965a, June 15). Cybernetic brand choice models. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/cybernetic-brand-choice-models
Britt, S. H. (1965a, June 15). What about consumer behavior and the behavioral sciences?. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/what-about-consumer-behavior-and-the-behavioral-sciences-
Rogers, K. (1965a, June 15). The identity crisis of the market researcher. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/the-identity-crisis-of-the-market-researcher
Perruche, L. (1965a, June 15). Medium term forecast of cinema attendance in France. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/medium-term-forecast-of-cinema-attendance-in-france
Ehrenberg and Bird (1965a, June 15). Intentions-to-buy and claimed brand-usage. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/intentions-to-buy-and-claimed-brand-usage
de Leve, S. (1965a, June 15). Basic research for product planning and product development. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/basic-research-for-product-planning-and-product-development
Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved May 11, 2024, from
https://ana.esomar.org/documents/a-short-method-of-testing-the-brand-image