Abstract:
The implications are clear, if marketing men really are going to move from "cocksure ignorance" to "thoughtful uncertainty" about consumer motivation and behavior, they have no choice but to use experimental, observational and statistical methods to a greater extent ever before and especially some of the newer techniques.
This could also be of interest:
Research Papers
What can tobacco addiction teach us about consumer decision making?
Catalogue: Congress 2011: Impact
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco, Enrique Guarin
Company: Neurosketch
September 18, 2011
Research Papers
What online behavior reveals about digital culture
Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Ellen Bird, Christian Kugel
Company: VivaKi
September 15, 2010
Research Papers
Technology, the family, and consumer behavior
Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Franco M. Nicosia
 
June 15, 1983
