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What about consumer behavior and the behavioral sciences?

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Steuart Henderson Britt

Abstract:

The implications are clear, if marketing men really are going to move from "cocksure ignorance" to "thoughtful uncertainty" about consumer motivation and behavior, they have no choice but to use experimental, observational and statistical methods to a greater extent ever before and especially some of the newer techniques.

Steuart Henderson Britt

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
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Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
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Citation

Britt, S. H. (1965a, June 15). What about consumer behavior and the behavioral sciences?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-about-consumer-behavior-and-the-behavioral-sciences-