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What about consumer behavior and the behavioral sciences?

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Author: Steuart Henderson Britt

Abstract:

The implications are clear, if marketing men really are going to move from "cocksure ignorance" to "thoughtful uncertainty" about consumer motivation and behavior, they have no choice but to use experimental, observational and statistical methods to a greater extent ever before and especially some of the newer techniques.

Steuart Henderson Britt

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What can tobacco addiction teach us about consumer decision making?

Catalogue: Congress 2011: Impact

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco, Enrique Guarin

Company: Neurosketch

September 18, 2011

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Citation

Salgado-Montejo, Velasco, Blanco and Guarin (2011a, September 18). What can tobacco addiction teach us about consumer decision making?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/what-can-tobacco-addiction-teach-us-about-consumer-decision-making-


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What online behavior reveals about digital culture

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Ellen Bird, Christian Kugel

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September 15, 2010

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Technology, the family, and consumer behavior

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Franco M. Nicosia

 

June 15, 1983

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Nicosia, F. M. (1983a, June 15). Technology, the family, and consumer behavior. ANA - ESOMAR. Retrieved April 24, 2024, from


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Citation

Britt, S. H. (1965a, June 15). What about consumer behavior and the behavioral sciences?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/technology-the-family-and-consumer-behavior