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Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research. ANA - ESOMAR. Retrieved April 28, 2024, from
Gallup, G. (1957a, June 15). Activation . ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/activation-
Lyness, P. (1957a, June 15). American experience with motivation research. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/american-experience-with-motivation-research
Chandessais, C. (1957a, June 15). The application of factor analysis to the study of army morale. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-application-of-factor-analysis-to-the-study-of-army-morale
Denner, A. (1957a, June 15). Motivation research and psychoanalysis. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/motivation-research-and-psychoanalysis
Deutsch, E. (1957a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution
Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency. ANA - ESOMAR. Retrieved April 28, 2024, from
Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences . ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-
Stapel, J. (1956a, June 15). Research can and does help advertising. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/research-can-and-does-help-advertising