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Case studies

A shopping centre

The project discussed in this paper set out to investigate the potential of non-metric multi-dimensional scaling techniques in studying the basis of competition between stores. The intention was to experiment to provide guidance for further projects...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: C. Goud, Len J. Marchant
August 1, 1975
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Citation

Goud and Marchant (1975a, August 01). A shopping centre. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-shopping-centre


Research papers

Marketing & the consumer

In the following paper some remarks are made about the general theory of consumerism and about studies which have been publicised. In this paper we shall show some results of the study, focussed on the relations between criticism of advertising and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: John Knecht, Peter H. van Westendorp
September 1, 1974
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Citation

Knecht and van Westendorp (1974a, September 01). Marketing & the consumer . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-the-consumer-


Research papers

Research on crime, criminal law and criminal justice in Holland

This paper traces the research done on crime, criminal law and criminal justice in Holland since 1960. The headings uses have been taken from Albert D. Biderman et al. In addition reference is made to some current research. The concluding section...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Theo W. Scholten
September 1, 1973
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Citation

Scholten, T. W. (1973a, September 01). Research on crime, criminal law and criminal justice in Holland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-crime-criminal-law-and-criminal-justice-in-holland


Research papers

Use of introductory letters for telephone interviews

As the number of private telephone subscribers increases (in September 1973, 57 % of all households in the Netherlands had home telephones), interviewing by telephone of samples of private persons is becoming a thing of the present or of the near...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: T. H. M. van Kooten
June 15, 1973
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Citation

van Kooten, T. H. (1973a, June 15). Use of introductory letters for telephone interviews. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/use-of-introductory-letters-for-telephone-interviews


Research papers

Problems of joint sponsored readership surveys: The Netherlands

The history of the joint sponsored readership survey in the Netherlands is of a very recent date. Before 1966 only one attempt has been made, namely by a number of advertising agencies and advertisers. After this experiment in the beginning of the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jan D. Noordhoff
June 15, 1972
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Citation

Noordhoff, J. D. (1972a, June 15). Problems of joint sponsored readership surveys: The Netherlands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-of-joint-sponsored-readership-surveys-the-netherlands


Research papers

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

The particular survey into sexuality in Holland was co-ordinated by the market and opinion research department of the publishing house concerned. An advisory committee was formed consisting of the Attwoods Netherlands team charged with the conduct of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jan D. Noordhoff
February 1, 1970
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Citation

Noordhoff, J. D. (1970a, February 01). The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-practical-value-of-a-survey-on-sexual-behaviour-and-attitudes-towards-sex-in-the-netherlands


Research papers

Comments on mr. J.D. Noordhoff's paper

In a seminar on attitude research, the most interesting contribution this paper could make is the evidence of a positive correlation between professed behaviour and actual behaviour. Unfortunately, reliable figures on actual behaviour in the fields...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John Knecht
February 1, 1970
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Citation

Knecht, J. (1970a, February 01). Comments on mr. J.D. Noordhoff's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-mr-j-d-noordhoff-s-paper


Research papers

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
November 1, 1969
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Citation

Stoppelman, B. (1969a, November 01). The development of food retailing in The Netherlands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands


Research papers

Provo as a mass movement

We will primarily have to go into the thinking models and patterns of PROVO and the campaigns that arose around PROVO, and those that were instigated by PROVO or constituted a response to PROVO. In view of the nature of the PROVO movement, it is...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Leopold van Ravesteijn
June 15, 1969
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Citation

van Ravesteijn, L. (1969a, June 15). Provo as a mass movement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/provo-as-a-mass-movement