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Marketing & the consumer

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: John Knecht, Peter H. van Westendorp

Abstract:

In the following paper some remarks are made about the general theory of consumerism and about studies which have been publicised. In this paper we shall show some results of the study, focussed on the relations between criticism of advertising and other marketing practices and social attitudes, opinions and beliefs. For this paper a number of new analyses of the material have been prepared.

John Knecht

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Peter H. van Westendorp

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Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

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Gummesson, E. (1996a, November 01). Relationship marketing . ANA - ESOMAR. Retrieved April 25, 2024, from


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Citation

Knecht and van Westendorp (1974a, September 01). Marketing & the consumer . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/relationship-marketing-