The project discussed in this paper set out to investigate the potential of non-metric multi-dimensional scaling techniques in studying the basis of competition between stores. The intention was to experiment to provide guidance for further projects which would investigate inter-store competition in greater depth. The study concerned itself with seven stores each of which sell a range of ladies clothing. The stores are contained within a newly developed shopping centre at Amstelveen on the outskirts of Amsterdamand are only a short walking distance from each other.
Authors: N. G. H. Krans, C. Goud
September 1, 1974
Author: Len J. Marchant
June 15, 1971
- This could also be of interest