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Videos

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
November 27, 2017
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Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, November 27). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe-


Case studies

Measuring business publication audiences using a consumer research model

Media people have become increasingly interested in planning and buying media schedules using the same tools that are available for consumer media: target market average audience levels, cost efficiencies, reach and frequency, etc. On the other hand,...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Lee Morgenlander
June 15, 1986
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Citation

Morgenlander, L. (1986a, June 15). Measuring business publication audiences using a consumer research model. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/measuring-business-publication-audiences-using-a-consumer-research-model


Research papers

Loyalty of viewing

The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...

Catalogue: Seminar 1982: Improving Media Research
Author: Heikki J. Kasari
June 15, 1982
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Citation

Kasari, H. J. (1982a, June 15). Loyalty of viewing. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/loyalty-of-viewing


Research papers

Recent developments in media research

Within the last 5 years a whole range of research methods, data processing systems and communication techniques, available from various sources and countries, have been designed or duly acquired, and carefully Implemented in the Arab World,...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Sami Raffoul
June 15, 1987
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Citation

Raffoul, S. (1987a, June 15). Recent developments in media research. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/recent-developments-in-media-research


Research papers

Difficult-to-measure targets

In any measurement system, some elements are more difficult to measure than others. In media research, children are a particularly difficult element. There are serious questions about the reliability of today's children's measurement. Yet the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Debbie Solomon
June 15, 1992
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Citation

Solomon, D. (1992a, June 15). Difficult-to-measure targets. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/difficult-to-measure-targets


Research papers

What viewing are we measuring?

A critical underpinning of the whole area of audience measurement is the definition that is used for “ viewing. Although it is critical, it is also very difficult to get to grips with, because of the nature of the measurement process. Existing...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: John Kaye
June 15, 1992
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Citation

Kaye, J. (1992a, June 15). What viewing are we measuring?. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/what-viewing-are-we-measuring-


Research papers

The television audience examined

People use television in different ways and for different reasons. The variable use of television makes audience measurement challenging. The principles of measurement dictate that subjects which have a particular property should be included in a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Maura Clancey
May 1, 1994
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Citation

Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/the-television-audience-examined


Research papers

TV audience measurement

The paper discusses the needs of the advertisers from media research in the dramatically changed TV environment many expect to happen already in the next few years. The key change of the TV medium will be fragmentation caused by a multi-channel...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Thomas Neumann
May 1, 1994
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Citation

Neumann, T. (1994a, May 01). TV audience measurement. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/tv-audience-measurement


Research papers

Phasing in a new rating methodology

In February 1992 Nielsen Media Research announced a change in the existing People Meter methodology: specialists (called People Meter Representatives, or PMRs) were to be added to the field force to provide intensified training in the use of the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Cook
Company: Nielsen
May 1, 1994
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Citation

Cook, B. (1994a, May 01). Phasing in a new rating methodology. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/phasing-in-a-new-rating-methodology