Resources Library by ANA

Newspaper segmentation based upon content and treatment factors

In the paper changes in the functions performed by newspapers are analyzed. It is shown how the type of information carried, the role of entertainment and the ability to act as a social reference point for the reader has changed. Also it is discussed...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Flemming Hansen

Company: AIM Create

June 15, 1974

The point of view of management towards market research in general and editorial research in particular

The author will try to carry out this welcome task by attempting to give a synthetic picture of the market and of the environment of the country which is host to this seminar (Italy) then going on to relate some experiences of his company. In many...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Napoleone Jesurum

June 15, 1974

How to operate the finance of a research company

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used...

Catalogue: Seminar 1974: Managing Market Research As A Business

Authors: Pieter J. van Turennout, Coen C. J. de Koning

May 1, 1974

Discussion opening on Mr. de Koning's and Mr. van Turennout's paper

Sugar's comment on the paper "How to operate the finance of a research company" by C. de Koning and P. van Turennout.

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: M. l. Sugar

May 1, 1974

The marketing mix of retailing firms and its strategic and research problems

In order to know the real mechanics of distributive structures, and particularly of their evolution, it is first necessary to identify and analyse the functions they have to fulfil and the way in which they are (or are not) fulfilled. Every retailing...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Author: Giancarlo Ravazzi

April 1, 1974

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Authors: David Beazley, Tony Lunn

April 1, 1974

Consumerism

TNA has been investigating social trends as they affect consumer behaviour. Five groups of trends have been covered and the fifth group of trends, namely Consumerism, which is discussed in detail in this paper. The paper discusses studies of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

September 1, 1973

Survey research on crime, criminal law and criminal justice in Belgium

In this paper we shall try to give a brief account of the public opinion polls held or planned in Belgium in the realm of criminality, criminal law and criminal justice. We have thought fit to distinguish three headings: 1. public opinion polls which...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: J. Van Houtte

September 1, 1973

Some experiences in consideration of marketing aspects in corporate planning

The paper begins by emphasising the new aspects of corporate planning and mentions, that every industrial undertaking has yearly and medium-degree plans, but long-range plans are elaborated rather for industrial branches and for the people's economy...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: G. Lehoczky

September 1, 1973