TNA has been investigating social trends as they affect consumer behaviour. Five groups of trends have been covered and the fifth group of trends, namely Consumerism, which is discussed in detail in this paper. The paper discusses studies of consumerism carried out in the U.S.A. Some background to the development of consumer trends in the U.K. is discussed. In the Monitor pilot several independent factors including consumer scepticism and concern about environment have emerged. Consumerism is not one factor.

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