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Research papers

How to communicate with your programmer

The users of management information systems and the designers and programmers of such systems live in different worlds; they have different backgrounds, skills and motivations. As a result communication between the two groups can be difficult....

Catalogue: Seminar 1980: Information Systems In Action
Author: Richard W. Hill
Company: Nielsen
June 15, 1980
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Citation

Hill, R. W. (1980a, June 15). How to communicate with your programmer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-communicate-with-your-programmer


Research papers

Summing up and conclusions

In the eighties new product development will remain high on the list of priorities for all companies. Since the responsibility for new product development lies in the hands of company management, their overall goals and the strategies to achieve...

Catalogue: Seminar 1979: New Product Development
Author: Richard Smit
Company: Nielsen
October 1, 1979
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Citation

Smit, R. (1979a, October 01). Summing up and conclusions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summing-up-and-conclusions


Research papers

A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance

The highly important but complicated channel of distribution - the vending machine, has not yet been covered by a market research institute as to the flow of products through it. Of course, we do have distribution data, but no information about...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Hein C. H. Schmidt
Company: Nielsen
September 1, 1978
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Citation

Schmidt, H. C. (1978a, September 01). A new tool to better plan and control the marketing-activities for the 'outlet' of growing importance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-tool-to-better-plan-and-control-the-marketing-activities-for-the-outlet-of-growing-importance


Research papers

Dynamic research for a dynamic market

The paper describes the way in which Unigate, one of the worlds largest Dairy Companies, used continuous trade research in their most marketing orientated business sector - short life dairy products. The first half of the paper explains the company...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Joe Seydel, G. S. Jacobs
Company: Nielsen
June 15, 1977
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Citation

Seydel and Jacobs (1977a, June 15). Dynamic research for a dynamic market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dynamic-research-for-a-dynamic-market


Research papers

PAKOM: The price-sales functions of competing brands

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Klaus Kornobis
Company: Nielsen
September 1, 1976
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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-


Research papers

PAKOM: The price-sales functions of competing brands (German)

This model, which is called PAKOM from the initials of its German name, concerns itself with the effects of price differences and indicates what influence the price policy for a product has on the level of sales, against the background of competitor...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Klaus Kornobis
Company: Nielsen
September 1, 1976
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Citation

Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-german-


Research papers

Survey on the consumer's attitude towards coupons in France

This study was conducted in France to obtain a better knowledge on the consumer's attitude towards couponing promotions. Similar studies were conducted by NIELSEN in other countries (United Kingdom and United States) and it is interesting to make...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Jean Barrault
Company: Nielsen
June 15, 1976
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Citation

Barrault, J. (1976a, June 15). Survey on the consumer's attitude towards coupons in France. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/survey-on-the-consumer-s-attitude-towards-coupons-in-france


Research papers

Utilization of the Nielsen panel for evaluation of promotions

In starting to write this paper, I had some doubts: "Should I really talk to an Assembly of Researchers and Professionals of the Promotion about distribution checks, consumer sales and other basic items?" A short review of a few dozens of promotion...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Pierre Strauch
Company: Nielsen
June 15, 1976
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Citation

Strauch, P. (1976a, June 15). Utilization of the Nielsen panel for evaluation of promotions . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/utilization-of-the-nielsen-panel-for-evaluation-of-promotions-


Research papers

Managing circulation sales in the United States

Many factors have influenced magazine publishing and circulation strategies, particularly the emergence of commercial television. These have lead to the development of special interest publications and an emphasis on selective circulation marketing....

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Kurt J. Burghardt, Roger M. Loeb
Company: Nielsen
August 1, 1975
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Citation

Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states