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Opportunities and risks in Eastern Europe

Date of publication: June 15, 1992

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Louis Bailoni

Abstract:

The collapse of communist control in Eastern Europe and the former Soviet Union and the ensuing transition to market based economies has opened the door to a consumer market of 409 Million people. This paper discusses recent developments in the region and presents a view of likely car market and industry developments.

Louis Bailoni

Author

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Bailoni, L. (1992a, June 15). Opportunities and risks in Eastern Europe. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/anticipating-social-change-in-eastern-europe