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Research papers

Leveraging Regional Trends

Numerous trend reports are published every year by trend watchers, creative agencies and marketing consultingfirms. Although most reports are quite insightful, they often present rather generic trends. For clients to have acompetitive advantage, it...

Catalogue: Future-Proofing and Foresight
Authors: Kjell Massen, Nikoletta Abrayni
Companies: InSites Consulting, Diageo
April 14, 2022
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Citation

Massen and Abrayni (2022a, April 14). Leveraging Regional Trends . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/leveraging-regional-trends-


Webinars

Understanding Data Degradation

Quest has received significant interest from the greater MR community and have continued our investigation ? come see what we?ve found most recently as we dig further into what happens with ?longer? surveys!Key Takeaways:Increasing legnth of...

Catalogue: Webinars 2021
Authors: Scott Worthge, Greg Matheson
Company: Quest Mindshare
December 3, 2021
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Citation

Worthge and Matheson (2021a, December 03). Understanding Data Degradation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understanding-data-degradation


Videos

Impactos de pandemia para os pesquisadores Brasileiros

Monitoring of the current situation, problems, and perspectives of Brazilian researchers, with two waves of quantitative research.

Catalogue: Insights Festival 2020
Author: Cintia Corrales
September 14, 2020
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Citation

Corrales, C. (2020a, September 14). Impactos de pandemia para os pesquisadores Brasileiros. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/impactos-de-pandemia-para-os-pesquisadores-brasileiros


Videos

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019
Author: Nina Kanin
Company: Streetbees
November 10, 2019
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Citation

Kanin, N. (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making--10864


Research papers

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019
Authors: Nina Kanin, Zehra Odunayo
Company: Streetbees
November 10, 2019
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Citation

Kanin and Odunayo (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making-


Videos

The research game-changer (Portuguese)

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied...

Catalogue: Latin America 2019
Authors: Camila Takahira, Maisa Naser
Company: Itaú Unibanco
April 8, 2019
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Citation

Takahira and Naser (2019a, April 08). The research game-changer (Portuguese). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-research-game-changer-portuguese-


Videos

The role of channel logos in on-demand platforms

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment,...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Christian Kurz
December 12, 2018
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Citation

Kurz, C. (2018a, December 12). The role of channel logos in on-demand platforms . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-role-of-channel-logos-in-on-demand-platforms-


Research papers

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Amit Dhand, Yelena Idelchik, Luke Orphanides
Company: NAILBITER Inc.
November 11, 2018
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Citation

Dhand, Idelchik and Orphanides (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/videometrics-to-the-rescue-9499


Videos

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Yelena Idelchik, Amishi Takalkar
Company: NAILBITER Inc.
November 11, 2018
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Citation

Idelchik and Takalkar (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/videometrics-to-the-rescue