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Chernozub, O. L. (1995a, September 01). Efficiency of investments into advertising. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/efficiency-of-investments-into-advertising
Laborie and Charton (1994a, June 15). Media observer. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/media-observer
Holmes, D. (1994a, June 01). The sales force and electronic territory management. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/the-sales-force-and-electronic-territory-management
Prout and Corbett (1992a, June 15). Behind the Farm Gate. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/behind-the-farm-gate
Biggs, H. (1987a, June 15). Farmad. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/farmad
Pillet and Bigant (1982a, June 15). Measuring the possible sales returns from retail linear displays. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays
Bigant and Pillet (1982a, June 15). Measuring the possible sales returns from retail linear displays (French). ANA - ESOMAR. Retrieved April 28, 2024, from
Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/researching-different-promotional-approaches
Stewart, M. (1978a, June 01). Determining advertising budgets using econometrics. ANA - ESOMAR. Retrieved April 28, 2024, from
https://ana.esomar.org/documents/determining-advertising-budgets-using-econometrics