Resources Library by ANA

Business unusual in the new normal

Timely advice and shared experiences from business leaders in the region on the practicalities of running the company in the current challenging times.

Catalogue: ESOMAR TV: Asia Pacific at Home

Authors: Chris Farquhar, Lynn Zhang, Vijay Raj

April 16, 2020

From Story to Glory

ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most...

Catalogue: Webinars 2020

Authors: Jeffrey Henning, Angela Canin, Reg Baker

April 8, 2020

Get seen when nobody's really looking: How to write effectively in the low attention era

We all produce written content. And we all want our writing to be noticed, engaged with and acted upon. However, your audiences are time-poor and have lower attention spans than ever. This means your content is permanently walking a tightrope of...

Catalogue: Webinars 2020

Authors: Jack Miles, Angela Canin

Company: Northstar Research

February 17, 2020

Why big consulting is eating market research's lunch

Many researchers from brands have had consulting firms like McKinsey, Bain, and BCG come into their organizations to do projects that the research department could have done for a fraction of the cost. Similarly, many researchers from agencies have...

Catalogue: Webinars 2019

Authors: Alex Gelman, Steliana Ifrim

October 1, 2019

Communicating research results

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Jeffrey Henning

September 8, 2019

Look who's talking

Equipped with personal life journeys around language learning in four countries, we set out to change hearts and minds of the Babbel team and spurred initiatives from two new products to a new customer insight training course for team newbies.

Catalogue: Congress 2018

Authors: Christoph Welter, Serena Li

Company: Point-Blank International GmbH

September 23, 2018

Look who's talking

This is a story about how research can create a spark that propels a company forward- a story about how to engage internal stakeholders in novel ways, and achieve impact as well as a culture change. Equipped with personal life journeys around...

Catalogue: Congress 2018

Authors: Christoph Welter, Serena Li

Company: Point-Blank International GmbH

September 23, 2018

The future is voice

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Arpapat Boonrod, Prachawan Ketavan

Company: Kantar

May 13, 2018

Identifying fraudulent research participants in online surveys

With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of...

Catalogue: Webinars 2017

Authors: Leila Arroum, Adrian Becker

Company: Research Now SSI

December 28, 2017