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Research papers

Market research in Switzerland

There is no exact information available on market research. Compared with scientific research in the various fields and extensive marketing activities at home and abroad, market research is still very modestly used. Indications however are that the...

Catalogue: ESOMAR Yearbook 1964-1965
Author: G. J. Krampf
June 15, 1965
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Citation

Krampf, G. J. (1965a, June 15). Market research in Switzerland. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/market-research-in-switzerland


Research papers

Telematics and retail trade

This study is focussed on the consequences of these so-called tele-information services for the structure and the developments in the distribution of consumer goods in the nineties. The study was based on literature-research and a lot of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Jan G. A. M. de Jong
June 15, 1989
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Citation

de Jong, J. G. (1989a, June 15). Telematics and retail trade. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/telematics-and-retail-trade


Research papers

All of the people all of the time: Using advanced autodialer technology with CATI software

The paper describes the implementation of a system using a CATI package and a predictive or statistical autodialer. The autodialer has the capacity to detect if a human voice has answered the telephone and make a connection to an available...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Andrew Jeavons, Ed Ross
June 15, 1990
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Citation

Jeavons and Ross (1990a, June 15). All of the people all of the time: Using advanced autodialer technology with CATI software . ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/all-of-the-people-all-of-the-time-using-advanced-autodialer-technology-with-cati-software-


Research papers

Users' working party report on 1989 activities

It is the intention of ESOMAR to increase its value to Research Users. To this end, ESOMAR has created a "Users' Working Party". Since this group and its efforts are in their infancy, it seems advantageous to shortly review the "Background" birth...

Catalogue: ESOMAR Congress 1989
Author: Kenneth J. Alman
September 1, 1989
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Citation

Alman, K. J. (1989a, September 01). Users' working party report on 1989 activities. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/users-working-party-report-on-1989-activities


Research papers

The effects of trade development on marketing in the Nineties

The following paper shows the prospective effects on marketing of the developments retail will experience in the nineties. It concentrates on an analysis of the situation in Europe. The starting point is the manufacturers' marketing concept in...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Gunter Redwitz
Company: GfK
June 15, 1992
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Citation

Redwitz, G. (1992a, June 15). The effects of trade development on marketing in the Nineties. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-effects-of-trade-development-on-marketing-in-the-nineties


Research papers

The facet analytical approach to marketing research

Several recent studies in social psychology, organizational behavior, health research and in most of the social sciences have utilized facet theory as a metatheoretical framework to design models and complex theories. Its history can be traced back...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Jacob Hornik
June 15, 1993
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Citation

Hornik, J. (1993a, June 15). The facet analytical approach to marketing research. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/the-facet-analytical-approach-to-marketing-research


Research papers
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Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/summary-of-the-seminar-


Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020
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Citation

Carter, H. (2020a, April 16). Market research in times of crisis. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/market-research-in-times-of-crisis-11437


Research papers

A review of consumer decision process models

The purpose of this paper is to review the current position in buyer behaviour theory, with particular reference to an approach that is gaining increasing popularity, and which places major emphasis upon consumer decision processes. The paper is in...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: J. A. Lunn
June 15, 1971
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Citation

Lunn, J. A. (1971a, June 15). A review of consumer decision process models. ANA - ESOMAR. Retrieved March 20, 2023, from


https://ana.esomar.org/documents/a-review-of-consumer-decision-process-models