Abstract:
Fifty leaders of the marketing research industry have initiated a network of research users and providers from around the world. On 15 and 16 January 2001, research industry leadership gathered for the first time in Geneva, Switzerland. The Research Leadership Summit (RELEAS), organised by ARF and ESOMAR, is envisaged as a three-year process with annual meetings and continued action and feedback in between. The emphasis is on identifying and addressing the challenges and opportunities facing the research industry.
Research Papers
Is it the nation that speaks or are we listening to geeks?
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: David Walker, Dale Smith, Chris Stevens
 
September 19, 2004
Research Papers
Hybrid studies can enrich and cheapen at the same time?
Catalogue: Latin America 2015: Carnival of Insights
Authors: Laure Castelnau, Paula Yamakawa, Helio Gastaldi
Company: IBOPE Inteligencia
June 15, 2015
Research Papers
Ask a cyberquestion!
Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: David Pring
 
September 1, 1997
