Fifty leaders of the marketing research industry have initiated a network of research users and providers from around the world. On 15 and 16 January 2001, research industry leadership gathered for the first time in Geneva, Switzerland. The Research Leadership Summit (RELEAS), organised by ARF and ESOMAR, is envisaged as a three-year process with annual meetings and continued action and feedback in between. The emphasis is on identifying and addressing the challenges and opportunities facing the research industry.
Authors: David Walker, Dale Smith, Chris Stevens
September 19, 2004
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