Resources Library by ANA

Get to know your customers on the web, but how?

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Axel Theobald

September 1, 2000

Uses and application of IMS databases and information sources for competitor analysis

The paper describes, in general terms, the most recent developments of IMS Database Services and relates these to the analysis of competitors. The need for numeric and text information is discussed in addition to the suggested uses of advertising...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Authors: David Brown, Maryanne Roach

February 27, 1985

Move to market focus revitalises research at McGraw-Hill publishing

In January, 1985, McGraw-Hill Inc a $1.4 billion publishing and information supplier, underwent a dramatic reorganisation. The corporation had moved into the 80's with a myriad of broadcasting, print and other information products, organised under...

Catalogue: Seminar 1985: Quality In Publishing

Author: David P. Forsyth

November 27, 1985

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

June 15, 1990

Attitudinal survey into the friction material market for Small & Parkes Ltd.

Small & Parkes manufacture friction materials for automotive and industrial applications. The research objectives were:A. To examine the factors governing brand specification by garages, haulagecontractors, etc.B. To evaluate the comparative...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1970

Qualitative research on Barclays press slogans

The objectives of this research were to make a brief evaluation of potential slogans for the 1971 Barclays Press Advertising Campaign. The slogans were examined in the context of the advertisements rather than being considered alone. About this...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

May 1, 1971

Report on research for a new range of shampoo applicators

Exploratory research was conducted to evaluate themarket and product potential with a view to newproduct development.The research was designed to generate ideas inrelation to an 'Ideal ' shampoo applicator. A newmachine, the 'Grand Rapids', was...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

February 1, 1972

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Authors: Stephen J. Arnold, Douglas J. Tigert

April 1, 1974

Factors affecting response rates in market research surveys

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Peter B. Hodgson

Company: Harris Interactive (Europe)

September 1, 1974