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The MRC minimum standards

Date of publication: June 1, 2001

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Company: Ernst and Young Services Pty Ltd

Authors: George Ivie, Nick Terlizzi

Abstract:

This paper explains the use of the MRC (Media Rating Council) Minimum Standards as evaluation criteria for different types of media measurement including the special consideration given before using them for site centric measurement.

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