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The MRC minimum standards

Date of publication: June 1, 2001

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Company:

Authors: George Ivie, Nick Terlizzi

Abstract:

This paper explains the use of the MRC (Media Rating Council) Minimum Standards as evaluation criteria for different types of media measurement including the special consideration given before using them for site centric measurement.

George Ivie

Author

This is a long description of some author details.

Nick Terlizzi

Author

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Citation

Ivie and Terlizzi (2001a, June 01). The MRC minimum standards. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/fieldwork-standards-and-how-to-maintain-them