You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Effect Analysis.
ANA has found 89 results for you, in 295 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018

Videos

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018

Research papers

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015

Magazines

Revue Française du Marketing (Décembre 2013)

L'encombrement publicitaire constitue l'un des ennemis des annonceurs.Cet article étudie l' effet de l'encombrement et de la présence des marques concurrentes sur l'efficacité desspots publicitaires et introduit, pour la première fois, l'...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2013

Research papers

Drop-down, radio buttons, or fill-in-the-blank?

When it comes to Web surveys, the type of attribute rating scale used does matter. Based upon data collected during the Burke Strategic Consulting Group's recent Workforce Perspectives® study, this paper shows how responses to drop-down box, radio...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Allen Hogg, Jaci Jarrett-Masztal
Company: Burke, Inc.
September 23, 2001

Research papers

Raising diary response among young people

Response rates are among the hottest topics in the research industry. Panel research, in particular, is directly confronted with the effects of declining response rates. In the Netherlands, one of the hardest groups to get co-operation from is young...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Author: Marion Appel
Company: GfK
April 1, 2001

Research papers

The future of the market research industry in an online and interactive world

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry....

Catalogue: ESOMAR Net Effects 2001
Author: Ulf Andersen
Company: KANTAR TNS Malaysia
February 11, 2001

Research papers

Trends and developments of the research industry

The market research industry in Asia Pacific has recently undergone three major shocks: the globalisation of the Asian industry, the economic crisis, and the beginning of the internet era. This paper explores where the market research industry in...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: John Smurthwaite
Company: KANTAR TNS Malaysia
November 1, 2000

Research papers

The lifetime value of advertising

This paper outlines the database and methodology used to provide greaterdepth in modeling the volume effect of advertising and reports the direction of initial findings from this work. The efforts are focused onquantifying the long-term effects of...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Author: Steve Kingsbury
November 1, 2000