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Research reports

Qualitative research into the Bank Station retail outlet

DSB Finance Ltd., is considering the development of a number of London Underground Station Sites. Before thiscan take place, however, a Market Research exercise wasrequired in order to find out what types of outlet wouldbe the most viable.The present...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into the Bank Station retail outlet. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-bank-station-retail-outlet


Research papers

Research for progress, performance & profit

B.A.S.E. - Business Assessment Studies and Evaluation - is a market research based training package for improving retail outlet marketing and management skills for the profit of both the retailer and his suppliers. The system was developed to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Roger Sargood
June 15, 1976
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Citation

Sargood, R. (1976a, June 15). Research for progress, performance & profit. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/research-for-progress-performance-profit


Research papers

Segmentation index and store image in retail and service establishments

In attempting to develop market segments for retail establishments, a Segmentation Index can be used effectively. This is a tool constructed by using a number of subjective and objective criteria in order to determine socio-economic status of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Coskun Samli
June 15, 1976
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Citation

Samli, C. (1976a, June 15). Segmentation index and store image in retail and service establishments. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/segmentation-index-and-store-image-in-retail-and-service-establishments


Research papers

The female fashion market in Toronto

The study reported here is the first in a series of reports on the market position of the major department stores and specialty chains in the women's fashion market. Unlike most previous studies, this report covers only one product class and all...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Douglas J. Tigert
August 1, 1975
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Citation

Tigert, D. J. (1975a, August 01). The female fashion market in Toronto. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-female-fashion-market-in-toronto


Research papers

Manufacturer-retailer interface

A manufacturer who is aware of each Multiple's company philosophy is in a good position to present new products in the light of that knowledge, and to emphasise those aspects that will most readily attract a favourable response. But a company...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: Richard A. Westwood, John Palmer, Brian C. Pymont
August 1, 1975
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Citation

Westwood, Palmer and Pymont (1975a, August 01). Manufacturer-retailer interface. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/manufacturer-retailer-interface


Research papers

In-store designs

For in-store designs one has to define a standard of measurement. In most cases it is no use to design something with the use of only one store. It is preferable to use a reasonable number of stores. Great attention should be paid to the unsolvable...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Benno Stoppelman
August 1, 1975
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Citation

Stoppelman, B. (1975a, August 01). In-store designs. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/in-store-designs


Case studies

A shopping centre

The project discussed in this paper set out to investigate the potential of non-metric multi-dimensional scaling techniques in studying the basis of competition between stores. The intention was to experiment to provide guidance for further projects...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: C. Goud, Len J. Marchant
August 1, 1975
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Citation

Goud and Marchant (1975a, August 01). A shopping centre. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/a-shopping-centre


Research papers

An effort to analyse the relation between shopping behaviour and product buying behaviour

In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: A. H. J. van Heteren
August 1, 1975
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Citation

van Heteren, A. H. (1975a, August 01). An effort to analyse the relation between shopping behaviour and product buying behaviour. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/an-effort-to-analyse-the-relation-between-shopping-behaviour-and-product-buying-behaviour


Case studies

St. Michael

Marks and Spencer, with its concentrated merchandising in a selected range of clothing and food with a single concept of quality, occupies a unique position in world marketing. There are some larger retailers in Europe in terms of sales. Our...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Jan de Somogyi
August 1, 1975
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Citation

de Somogyi, J. (1975a, August 01). St. Michael . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/st-michael-