Resources Library by ANA

Hello Alexa, is there any survey for me?

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can...

Catalogue: Insights Festival 2020

Author: Ennio Armato

Company: FFIND DE

September 15, 2020

A pain in the inbox? Not anymore

Leveraging AI to reducing survey fatigue and survey send outs while maintaining stable customer satisfaction scores and enhanced response rates.3 takeaways:- How AI can be used to multiply stability of CX scores for a certain area or segment;- Why CX...

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Rajul Jain

Company: Microsoft

June 11, 2020

Accessible design

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Disability affects one billion people or approx. 15% of the global population. By ignoring these voices, we limit the reach of our products and undermine the representativeness of...

Catalogue: Client Summit 2019- Spring Edition

Authors: Kristin Hamlyn, Marcy Chartier

Company: Microsoft

June 27, 2019

Survey of the future workshop

This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.

Catalogue: Congress 2018

Author: Alexander Wheatley

Company: Kantar

September 23, 2018

Worth a thousand words (Spanish)

Posting and sharing photos is considered one of the most popular online activities. In Britain, Dutton et al., characterized this activity as the most frequent and engaging Internet activity. In the US, 62% of the adult Internet users stated that...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Ezequiel Paura

Company: Netquest

May 14, 2018

Slice it, dice it, and stitch it back together- An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Avik Halder, Elizabeth May, Harvir S. Bansal

December 4, 2017

Machine learning, digital tracking, and going beyond survey questions to get answers

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry. The survey research industry is ideally suited to benefit from machine...

Catalogue: Congress 2017: Visionary

Author: Paul Twite

November 27, 2017

Resistance is futile, you will be assimilated

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Hector Paris, Dushyant Gupta

Company: Borderless Access Pvt. Ltd.

June 15, 2017

Ceremony: SSI Quest Awards

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 7th edition of the QUEST Awards.We are changing up the way we present...

Catalogue: Congress 2016: #WOW

Author: Chris Fanning

June 15, 2016