You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Research Industry.
ANA has found 322 results for you, in 192 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Henry Brenner

HENRY BRENNER has been associated with several research companies, many of which he founded. These include NPD Research, Acker Retail Audits, McCollum/Spieiman, OPOC Computing, Marketing Evaluations, and Home Testing Institute, among others. He is a...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Henry Brenner
June 15, 1990
×

Citation

Bartos and Brenner (1990a, June 15). Henry Brenner. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/henry-brenner


Research papers

Alfred Politz

ALFRED POLITZ is the founder of Alfred Politz Research Inc. He has been the recipient of several leadership awards for his creative consumer and industrial research techniques and was named to the Marketing Hall of Fame in 1953. A frequent...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Alfred Politz
June 15, 1990
×

Citation

Bartos and Politz (1990a, June 15). Alfred Politz. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/alfred-politz


Research papers

Frank Stanton

FRANK STANTON served as president of the Columbia Broadcasting System from 1946 to 1971. He is associated with some of the country’s top corporations as a director and trustee, including Pan American World Airways, Atlantic Richfield...

Catalogue: ARF Guidelines Handbook
Authors: Rena Bartos, Frank Stanton
June 15, 1990
×

Citation

Bartos and Stanton (1990a, June 15). Frank Stanton. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/frank-stanton


Research papers

Phony or misleading polls

This report is directed toward the business community, since these phony or misleading polls often occur under the auspices of persons without training in the standards that frame survey research. It is intended to reaffirm the ARFs commitment to...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
×

Citation

B.V., A. (1990a, January 01). Phony or misleading polls. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/phony-or-misleading-polls


Research papers

Qualitative research

This is a unique occasion. It is the first time that the Advertising Research Foundation has sponsored a workshop on qualitative research: The state of the art and its future potential.

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
January 1, 1990
×

Citation

Bartos , R. (1990a, January 01). Qualitative research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/qualitative-research


Research papers

Can research agencies meet the requirements of their clients with regard to "Europe 1992"?

During the last year, the "Common Market of Europe 1992" had been the topic which has concerned politicians, managers and many other circles. For those who were meant to be very much interested in this subject, numerous talks, seminars and similar...

Catalogue: ESOMAR Congress 1989
Author: Rudolf Leibiger
Company: GfK
September 1, 1989
×

Citation

Leibiger, R. (1989a, September 01). Can research agencies meet the requirements of their clients with regard to "Europe 1992"?. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/can-research-agencies-meet-the-requirements-of-their-clients-with-regard-to-europe-1992-


Research papers

Cinderella finds her glass slipper

Outside the USA, market research industries throughout the world, including Europe, are characterised by institutes with vertically integrated structures: that is. Data Resources, (data collection; data processing; typing, graphics, printing), is...

Catalogue: ESOMAR Congress 1989
Authors: David Cahn, Peter Kochenthal
September 1, 1989
×

Citation

Cahn and Kochenthal (1989a, September 01). Cinderella finds her glass slipper. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/cinderella-finds-her-glass-slipper


Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
×

Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers
×

Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-