You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Publishing.
ANA has found 88 results for you, in 380 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The optimization of circulation

I was invited to give you an idea of the present state of discussion concerning the optimisation of circulation in Western Germany from the publisher's point of view. The time of maximisation of circulation is over in Germany. Today's subject is: The...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Karl Oberleitner
December 1, 1976
×

Citation

Oberleitner, K. (1976a, December 01). The optimization of circulation. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/the-optimization-of-circulation


Research papers

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: G. Ypma, Benno Stoppelman
December 1, 1976
×

Citation

Ypma and Stoppelman (1976a, December 01). How distribution research contributes to the solution of distribution problems in the publishing trade. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/how-distribution-research-contributes-to-the-solution-of-distribution-problems-in-the-publishing-trade


Research papers

New opportunities in magazine marketing

This paper represents a progress report on a continuing study of consumer magazines which is presently confined to Europe and America, but which is planned to cover other continents in the longer term. The philosophy behind the study is one that...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Michael Bird
December 1, 1976
×

Citation

Bird, M. (1976a, December 01). New opportunities in magazine marketing. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/new-opportunities-in-magazine-marketing


Research papers

Magazine contents and the needs of different sociological segments of readers

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
×

Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers


Research papers

Magazine contents and the needs of different sociological segments of readers (Italian)

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976
×

Citation

Liberanome and Valentini (1976a, June 15). Magazine contents and the needs of different sociological segments of readers (Italian). ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/magazine-contents-and-the-needs-of-different-sociological-segments-of-readers-italian-


Research papers

Using market research and journalistic techniques to produce circulation building editorial features

The circulation figures for the January to June period for 1975 in Ireland showed a circulation decline of 7% for the country's largest selling newspaper - the Sunday Press. During this period it was pointed out to the Sunday Press that earlier in...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: John Fanning
June 15, 1976
×

Citation

Fanning, J. (1976a, June 15). Using market research and journalistic techniques to produce circulation building editorial features. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/using-market-research-and-journalistic-techniques-to-produce-circulation-building-editorial-features


Research papers

Managing circulation sales in the United States

Many factors have influenced magazine publishing and circulation strategies, particularly the emergence of commercial television. These have lead to the development of special interest publications and an emphasis on selective circulation marketing....

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Kurt J. Burghardt, Roger M. Loeb
Company: Nielsen
August 1, 1975
×

Citation

Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states


Research papers

Language, the press and political attitudes

Canada’s communications experience is of interest to other heterogeneous societies, especially where there are vertical cleavages such as language and region. The influence of language in the communications flow is highly visible, it means that...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Arthur Siegel
August 1, 1975
×

Citation

Siegel, A. (1975a, August 01). Language, the press and political attitudes. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/language-the-press-and-political-attitudes


Research papers

Publishers, editors and researchers

Ergonomics is the study of the relationship between man and the machines or tools he uses. The ergonomics of market research tools and their users has been a neglected subject, however. Operational researchers, it is true, have occasionally joined...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Michael Bird
June 15, 1974
×

Citation

Bird, M. (1974a, June 15). Publishers, editors and researchers. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/publishers-editors-and-researchers